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Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency

Tian, Shiyun; Li, Jo Yun - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 133-161

Persistent link: https://www.econbiz.de/10014318186

Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach

Hussain, Shahzeb; Melewar, T. C.; Priporas, … - In: Corporate reputation review 24 (2021) 4, pp. 247-262

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Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility

Hussain, Shahzeb; Melewar, T. C.; Priporas, … - In: Journal of business research : JBR 109 (2020), pp. 472-488

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Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention

Singh, Ramendra Pratap; Banerjee, Neelotpaul - In: Global business review 19 (2018) 6, pp. 1622-1639

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Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements

Russell, Cristel Antonia; Rasolofoarison, Dina - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 761-778

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An integrated model of congruence and credibility in celebrity endorsement

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Impact of celebrity endorsment on brand image : a communication process perspective on 30 years of empirical research

Erfgen, Carsten - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 127-137

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The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation

Dwivedi, Abhishek; McDonald, Robert E.; Johnson, Lester W. - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 559-578

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Effect of celebrity endorsement in advertising activities by product type

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Green advertising : examining the role of celebrity's credibility using sem approach

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