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A genetic algorithm for solving the fixed-charge transportation model : two-stage problem
Durai Raj, K. Antony Arokia; Rajendran, Chandrasekharan - In: Computers & operations research : and their … 39 (2012) 9, pp. 2016-2032
Persistent link: https://www.econbiz.de/10009506535
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Forecasting volumes for trade promotions in CPG industry using market drivers
Kanagasabapathi, Balasubramanian; Raj, K. Antony Arokia … - In: International Journal of Business Forecasting and … 1 (2009) 2, pp. 139-152
Promotions are an integral part of the consumer packaged goods (CPG) industry. Anywhere between 30-40% of the sales volumes are achieved through various promotions. Promotions are instrumental in creating brand visibility and awareness. In this study, we attempt to analyse the impact of...
Persistent link: https://www.econbiz.de/10009359987
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Performance evaluation of Adstock models using market drivers in the consumer packaged goods (CPG) industry
Raj, K. Antony Arokia Durai; Kanagasabapathi, … - In: International journal of electronic marketing and … 5 (2012) 2, pp. 173-186
Persistent link: https://www.econbiz.de/10009699805
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Performance evaluation of Adstock models using market drivers in the consumer packaged goods (CPG) industry
Raj, K. Antony Arokia Durai; Kanagasabapathi, … - In: International journal of electronic marketing and … 5 (2012) 2, pp. 173-186
Persistent link: https://www.econbiz.de/10010076239
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Supply chain risk management in Indian manufacturing industries : an empirical study and a Fuzzy approach
Shenoi, V. Viswanath; Dath, T. N. Srikantha; Rajendran, … - In: Supply chain management in manufacturing and service …, (pp. 107-145). 2021
Persistent link: https://www.econbiz.de/10012596399
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An integrated problem of production scheduling and transportation in a two-stage supply chain with carbon emission consideration
Jos, Bobin Cherian; Rajendran, Chandrasekharan; … - In: Supply chain management in manufacturing and service …, (pp. 165-184). 2021
Persistent link: https://www.econbiz.de/10012596568
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Predicting resilience in retailing using grey theory and moving probability based Markov models
Rajesh, R.; Agariya, Arun Kumar; Rajendran, Chandrasekharan - In: Journal of retailing and consumer services 62 (2021), pp. 1-16
Persistent link: https://www.econbiz.de/10012648823
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Corporate social performances of firms in select developed economies : a comparative study
Rajesh, R.; Rajeev, A.; Rajendran, Chandrasekharan - In: Socio-economic planning sciences : the international … 81 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013255801
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Management accounting tools for failure prevention and risk management in the context of Indian innovative start-ups : a contingency theory approach
Navaneetha Krishnan, S.; Ganesh, L. S.; Rajendran, … - In: Journal of Indian business research 14 (2022) 1, pp. 23-48
Persistent link: https://www.econbiz.de/10013288072
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Quality 4.0 : a review of and framework for quality management in the digital era
Kumar, Rajan Ranjith; Ganesh, L. S.; Rajendran, … - In: International journal of quality & reliability management 39 (2022) 6, pp. 1385-1411
Persistent link: https://www.econbiz.de/10013397811