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Transforming marketing, consumer and society dynamics

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Managing marketplace relations

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International perspectives of marketing theory

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Poste̜powanie nabywcóm towarów konsumpcyjnych w krajach o gospodarce rynkowej : analiza marketingowa

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Market Orientation in Food and Agriculture

Grunert, Klaus G.; Larsen, Hanne Hartvig; Madsen, Tage Koed - 1996

What is market orientation in the food sector, and how can food companies become more market-oriented? This book investigates these questions through an empirical study of selected Danish food companies and their activities in three important export markets: France, Germany, and the United...