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Empirical essays on price discrimination and market segmentation
Khan, Romana - 2004
Persistent link: https://www.econbiz.de/10003778028
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Essays on Menger in the neoclassical tradition
Kjar, Scott A. - 2002
Persistent link: https://www.econbiz.de/10003779976
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A structural look at consumer innovativeness and self-congruence in new product purchases
Cowart, Kelly O.; Fox, Gavin L.; Wilson, Andrew E. - In: Psychology & marketing 25 (2008) 12, pp. 1111-1130
Persistent link: https://www.econbiz.de/10003780047
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Comparing leading theoretical models of behavioral predictions and post-behavior evaluations
Richetin, Juliette; Perugini, Marco; Adjali, Iqbal; … - In: Psychology & marketing 25 (2008) 12, pp. 1131-1150
Persistent link: https://www.econbiz.de/10003780048
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The influence of past behavior on behavioral intent : an information-processing explanation
Kidwell, Blair; Jewell, Robert D. - In: Psychology & marketing 25 (2008) 12, pp. 1151-1166
Persistent link: https://www.econbiz.de/10003780049
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Kontextabhängige Konzeptualisierung der Markenpersönlichkeit : eine empirische Analyse am Beispiel des deutschen Automobilmarktes
Hattula, Marcus - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003772621
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An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan; Ozanne, Julie L. - 2009
Persistent link: https://www.econbiz.de/10003832558
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Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark - 2009
Persistent link: https://www.econbiz.de/10003793772
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An introspective genealogy of my introspective genealogy
Gould, Stepehn J. - In: Marketing theory 8 (2008) 4, pp. 407-424
Persistent link: https://www.econbiz.de/10003793784
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The collective amnesia of marketing scholars regarding consumers' biological and evolutionary roots
Saad, Gad - In: Marketing theory 8 (2008) 4, pp. 425-448
Persistent link: https://www.econbiz.de/10003793790