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Consumer Neuroscience : Implikationen neurowissenschaftlicher Forschung für das Marketing
Kenning, Peter; Plassmann, Hilke; Ahlert, Dieter - In: Marketing : ZFP ; journal of research and management 29 (2007) 1, pp. 55-66
Persistent link: https://www.econbiz.de/10003416164
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Product launch and increase in sales through free product-premiums : moderating effects of value and product-premium fit in the dual mediation model
Helm, Roland; Mark, Antje; Bley, Sabine - 2007
Persistent link: https://www.econbiz.de/10003479987
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The effects of perceived scarcity on consumers' processing of price information
Suri, Rajneesh; Kohli, Chiranjeev; Monroe, Kent B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 89-100
Persistent link: https://www.econbiz.de/10003485146
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The role of pleasant music in servicescapes: a test of the dual model of environmental perception
Morin, Sylvie; Dubé, Laurette; Chebat, Jean-Charles - In: Journal of retailing 83 (2007) 1, pp. 115-130
Persistent link: https://www.econbiz.de/10003438292
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Nachfragerorientierte Präferenzmessung : Bestimmung zielgruppenspezifischer Eigenschaftssets auf Basis von Kundenbedürfnissen
Steiner, Michael - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003438711
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Hofstede's dimensions of culture in international marketing studies
Soares, Ana Maria; Farhangmehr, Minoo; Shoham, Aviv - In: Journal of business research : JBR 60 (2007) 3, pp. 277-284
Persistent link: https://www.econbiz.de/10003429522
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Experiential retailing : concepts and strategies that sell
Kim, Youn-Kyung; Sullivan, Pauline - 2007
Persistent link: https://www.econbiz.de/10003449639
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Dynamische Aspekte im Kaufverhalten : die Determinanten von Kaufzeitpunkt, Marken- und Mengenwahl
Ebling, Christine (contributor) - 2007
Persistent link: https://www.econbiz.de/10003476595
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Running head : management overview of scent as a marketing communications tool
Clark, Paul; Esposito, Mark - 2009
Persistent link: https://www.econbiz.de/10003911151
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An assessment of chronic regulatory focus measures
Haws, Kelly L.; Dholakia, Utpal M.; Bearden, William O. - In: Journal of marketing research : JMR 47 (2010) 5, pp. 967-982
Persistent link: https://www.econbiz.de/10008666345