Hofstede's dimensions of culture in international marketing studies
Year of publication: |
2007
|
---|---|
Authors: | Soares, Ana Maria ; Farhangmehr, Minoo ; Shoham, Aviv |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 60.2007, 3, p. 277-284
|
Subject: | Gert Jan Hofstede | Kultur | Culture | Marketingtheorie | Marketing theory | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour |
-
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K., (2009)
-
Contemporary research trends in international marketing : the 2000s
Kotabe, Masaaki, (2009)
-
Global advertising, attitudes and audiences
Wilson, Tony, (2011)
- More ...
-
Hofstede's dimensions of culture in international marketing studies
Soares, Ana Maria, (2007)
-
Hofstede's dimensions of culture in international marketing studies
Soares, Ana Maria, (2007)
-
Understanding patient satisfaction in a hospital emergency department
Soares, Ana Maria, (2015)
- More ...