Narrow search
Showing 121 - 130 of 500,692
Cover Image
Creativity in advertising : when it works and when it doesn't
Reinartz, Werner J.; Saffert, Peter - In: Harvard business review : HBR 91 (2013) 6, pp. 107-112
Persistent link: https://www.econbiz.de/10009773862
Cover Image
Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph; Jentschke, Mirjam - 2011
Persistent link: https://www.econbiz.de/10009665173
Cover Image
Manufacturing network development in fast-moving consumer goods industries
Schilling, Robert - 2012
Persistent link: https://www.econbiz.de/10009627124
Cover Image
Does centralising global account management activities in response to international retailers pay off?
Swoboda, Bernhard; Schlüter, Andrea; Olejnik, Edith; … - In: Management international review : mir ; journal of … 52 (2012) 5, pp. 727-756
Persistent link: https://www.econbiz.de/10009629110
Cover Image
Einschränkungen der Preisgestaltung im Einzelhandel aus wettbewerbsökonomischer Perspektive
Haucap, Justus; Klein, Gordon J. - 2012
Persistent link: https://www.econbiz.de/10009412602
Cover Image
Real wages and the business cycle in Germany
Marczak, Martyna; Beissinger, Thomas - In: Empirical economics : a journal of the Institute for … 44 (2013) 2, pp. 469-490
Persistent link: https://www.econbiz.de/10009724176
Cover Image
Firm-NGO alliances as a proactive approach to credible corporate social responsibility
Kolb, Stefan; Zentes, Joachim - In: Beyond sustainability, (pp. 138-160). 2014
Persistent link: https://www.econbiz.de/10010341245
Cover Image
An attention-based view of family firm adaptation to discontinuous technological change : exploring the role of family CEOs' noneconomic goals
Kammerlander, Nadine; Ganter, Melanie - In: The journal of product innovation management : an … 32 (2015) 3, pp. 361-383
Persistent link: https://www.econbiz.de/10011441332
Cover Image
Integration of consumers into new product development by social media-based crowdsourcing : findings from the consumer goods industry in Germany
Geise, Fabian A. - In: Bridging the gap between advertising academia and practice, (pp. 15-27). 2017
Persistent link: https://www.econbiz.de/10011539951
Cover Image
Nachhaltigkeitsmarketing in der Konsumgüterindustrie am Beispiel der Unilever Deutschland GmbH
Koene, Merlin; Wagner, Katja; Buerke, Anja; Kirchgeorg, … - In: Sustainable Marketing Management : Grundlagen und Cases, (pp. 411-427). 2014
Persistent link: https://www.econbiz.de/10010476265