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Venkat Ramaswamy : how value c...
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Venkat Ramaswamy : a ten-year perspective on how the value co-creation revolution is transforming competition? Brian Leavy; Venkat Ramaswamy
Leavy, Brian
;
Ramaswamy, Venkatram
- In:
Strategy & leadership : a publication of Strategic …
41
(
2013
)
6
,
pp. 11-17
Persistent link: https://www.econbiz.de/10010230256
Saved in:
2
The future of competition : co-creating unique value with customers
Prahalad, Coimbatore K.
;
Ramaswamy, Venkat
-
2004
Persistent link: https://www.econbiz.de/10001791996
Saved in:
3
Co-creating value through customers' experiences : the Nike case
Ramaswamy, Venkatram
- In:
Strategy & leadership : a publication of Strategic …
36
(
2008
)
5
,
pp. 9-14
Persistent link: https://www.econbiz.de/10003775218
Saved in:
4
Leading the transformation to co-creation of value
Ramaswamy, Venkatram
- In:
Strategy & leadership : a publication of Strategic …
37
(
2009
)
2
,
pp. 32-37
Persistent link: https://www.econbiz.de/10003832818
Saved in:
5
Co-creation of value : towards an expanded paradigm of value creation
Ramaswamy, Venkatram
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
6
,
pp. 11-17
Persistent link: https://www.econbiz.de/10003912457
Saved in:
6
Competing through co-creation : innovation at two companies
Ramaswamy, Venkatram
- In:
Strategy & leadership : a publication of Strategic …
38
(
2010
)
2
,
pp. 22-29
Persistent link: https://www.econbiz.de/10003962757
Saved in:
7
It's about human experiences … and beyond, to co-creation
Ramaswamy, Venkatram
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 195-196
Persistent link: https://www.econbiz.de/10008934061
Saved in:
8
Evolutionary preference segmentation with panel survey data : an application to new products
Ramaswamy, Venkatram
-
2007
Persistent link: https://www.econbiz.de/10003538912
Saved in:
9
CRISP: Customer Response-Based Iterative Segmentation Procedures for response modeling in direct marketing
DeSarbo, Wayne
;
Ramaswamy, Venkatram
-
1994
Persistent link: https://www.econbiz.de/10000886776
Saved in:
10
The power of co-creation : build it with them to boost growth, productivity, and profits
Ramaswamy, Venkatram
;
Gouillart, Francis J.
-
2010
Persistent link: https://www.econbiz.de/10008665248
Saved in:
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