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Wertschöpfung durch Customer Communities : Qualitätsdimensionen von Kunde-zu-Kunde-Interaktionen und ihre Wirkung auf Erfolgsgrößen der Unternehmen-Kunde-Beziehung

Georgi, Dominik; Mink, Moritz - In: Interaktive Wertschöpfung durch Dienstleistungen : …, (pp. 309-324). 2015

Persistent link: https://www.econbiz.de/10010532018

Innovative Formen der "Offsite-Downstream"-Kundeninteraktion

Heinemann, Gerrit; Boersma, Thorsten - In: Interaktive Wertschöpfung durch Dienstleistungen : …, (pp. 57-81). 2015

Persistent link: https://www.econbiz.de/10010532044

Assessing value co-creation and value capture potential in services : a management framework

Töytäri, Pekka - In: Benchmarking : an international journal ; BIJ 22 (2015) 2, pp. 254-274

Persistent link: https://www.econbiz.de/10011279602

Co-creation of value in business-to-business services

Watanabe, Yoshiaki - In: International business and economics research journal 13 (2014) 6, pp. 1483-1498

Persistent link: https://www.econbiz.de/10011280177

A resouce mapping framework for value co-creation in social media

Yuan, Qian; Cai, Shuqin; Zhou, Peng - In: International journal of networking and virtual … 14 (2014) 1/2, pp. 25-39

Persistent link: https://www.econbiz.de/10011282045

The transformation of value and evolution of customer experience : an exploration of the typologies, facets and significance

Tandon, Anushree; Tripathi, Vibhuti; Gupta, Ashish - In: International journal of Indian culture and business … 8 (2014) 4, pp. 425-441

Persistent link: https://www.econbiz.de/10011282823

The dark side of customer co-creation : exploring the consequences of failed co-created services

Heidenreich, Sven; Wittkowski, Kristina; Handrich, Matthias - In: Journal of the Academy of Marketing Science 43 (2015) 3, pp. 279-296

Persistent link: https://www.econbiz.de/10011287133

The interface of value creation and service process : a categorization of the relevant perspectives and an integrative framework

Makkonen, Hannu - In: Journal of business market management : JBM 8 (2015) 3, pp. 476-497

The focal study considers the variety in recent perspectives on value and value creation in service as a stimulant to explicate and organize differences to build toward integrative understanding. The purpose of the study is to provide a categorization of the perspectives on value and value...

Persistent link: https://www.econbiz.de/10011379472

Organizational strategies for filling the customer can-do/must-do gap

Ford, Robert C.; McColl-Kennedy, Janet R. - In: Business horizons 58 (2015) 4, pp. 459-468

Persistent link: https://www.econbiz.de/10011300878

Co-innovation : the role of online communities

Bugshan, Hatem - In: Journal of strategic marketing 23 (2015) 2, pp. 175-186

Persistent link: https://www.econbiz.de/10011305969