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Purpose – This research covers a rather unexplored area of customer relationship management (CRM) by questioning the mechanism between on the one hand the Pareto-principle and on the other hand traditional non-IT supported operational CRM processes. Thus, the paper aims to explore whether a...
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This paper analyses the direct and indirect effects of social capital (SC), human capital (HC) and customer capital (CC) on the different types of innovations via organisational capital (OC) in the service sector. The study gathered data from 198 managers in the Egyptian banks (54% response...
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