Elbeltagi, Ibrahim; Kempen, Thijs; Garcia, Elaine - In: Business Process Management Journal 20 (2014) 1, pp. 129-150
Purpose – This research covers a rather unexplored area of customer relationship management (CRM) by questioning the mechanism between on the one hand the Pareto-principle and on the other hand traditional non-IT supported operational CRM processes. Thus, the paper aims to explore whether a...