Similar Search Results

Digital marketing strategies in the Italian wine sector

Finotto, Vladi; Mauracher, Christine - In: International journal of globalisation and small … 11 (2020) 4, pp. 373-390

Persistent link: https://www.econbiz.de/10012510689

The possibilities of using influencer marketing in Croatian tourism

Nujić, Lidija - 2020

Persistent link: https://www.econbiz.de/10012601619

Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence

Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.); … - 2022

1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...

Persistent link: https://www.econbiz.de/10012814697

The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors

Whitburn, Damien; Karg, Adam; Turner, Paul - In: Journal of sport management : the official journal of … 34 (2020) 5, pp. 417-434

Persistent link: https://www.econbiz.de/10012293375

Digital marketing and analytics education : a systematic review

Ye, Christine; Kim, Yuna; Cho, Yoon-Na - In: Journal of marketing education : JME 46 (2024) 1, pp. 32-44

Persistent link: https://www.econbiz.de/10014580275

Managing influencer marketing cooperations

Farouq, Jasmin - 2022

Persistent link: https://www.econbiz.de/10013348933

A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users

Hazari, Sunil; Sethna, Beheruz N. - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 491-534

Persistent link: https://www.econbiz.de/10013550371

The innovative posture of SMEs depending on the usage of marketing tools

Ključnikov, Aleksandr; Civelek, Mehmet; Chovanová … - In: Serbian journal of management : an international … 17 (2022) 1, pp. 73-84

Persistent link: https://www.econbiz.de/10013484917

The Palgrave handbook of interactive marketing

Wang, Cheng Lu (ed.) - 2023

Part 1: Advancement of Interactive Marketing: An Overview -- Chapter 1: Evolution of Research in Interactive Marketing: A Bibliometric and Thematic Review -- Chapter 2: From Direct Marketing Towards Interactive Marketing: The Evolving Interactive Marketing Tools -- Chapter 3: Bridging the Theory...

Persistent link: https://www.econbiz.de/10013504771

Branded! : How retailers engage consumers with social media and mobility

Brennan, Bernie; Schafer, Lori - 2010

"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the...

Persistent link: https://www.econbiz.de/10008700030