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Negative word of mouth on social media : a case study of Deutsche Bahn's accountability management

Mirbabaie, Milad; Stieglitz, Stefan; Marx, Julian - In: Schmalenbach journal of business research : SBUR 75 (2023) 1, pp. 99-117

Our study addresses whether a chief executive officer's (CEO) personality can mitigate financial constraints' negative effect on employee satisfaction. We draw on extant research that establishes this negative effect but add an upper echelon's perspective by examining the potential influence of...

Persistent link: https://www.econbiz.de/10014325777

The effects of influencer type, regulatory focus, and perceived authenticity on consumers' purchase intention

Ren, Linan; Lee, Seok Kee; Chun, Sungyong - In: International journal of consumer studies 47 (2023) 4, pp. 1241-1255

Persistent link: https://www.econbiz.de/10014325930

Digitaler Darwinismus : Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book

Kreutzer, Ralf T. - 2016 - 2. Aufl. 2016

Dieses Buch liefert wertvolle Hilfestellungen und Denkanstöße, um kreative Lösungsprozesse im Unternehmen anzustoßen. Die Autoren präsentieren Best Practices und machen Mut, eigene Ideen auszuprobieren, solange der Markt Fehler noch verzeiht. Sie zeigen, wie man den Herausforderungen...

Persistent link: https://www.econbiz.de/10014277654

The narcissistic trainwreck

Kets de Vries, Manfred F. R. - 2023

Persistent link: https://www.econbiz.de/10014364765

Situational factors of compulsive buying and the well-being outcomes : what we know and what we need to know

Nanda, Ambika Prasad; Banerji, Diptiman; Singh, Nihal - In: Journal of macromarketing 43 (2023) 3, pp. 384-402

Persistent link: https://www.econbiz.de/10014368395

Everyday talk on Twitter : informal deliberation about (ir-)responsible business conduct in social media arenas

Lundgaard, Daniel; Etter, Michael - In: Business & society 62 (2023) 6, pp. 1201-1247

Persistent link: https://www.econbiz.de/10014295629

Business history and social media : a concise review

Zeng, Zhaojin; Tao, Junyi - In: Management & organizational history : M&OH 18 (2023) 1, pp. 24-30

Persistent link: https://www.econbiz.de/10014320116

A hashtag is worth a thousand words : an empirical investigation of social media strategies in trademarking hashtags

Kumar, Naveen; Qiu, Liangfei; Kumar, Subodha - In: Information systems research : ISR 33 (2022) 4, pp. 1403-1427

Persistent link: https://www.econbiz.de/10014321826

Social media "stars" vs "the ordinary" me : influencer marketing and the role of self-discrepancies, perceived homophily, authenticity, self-acceptance and mindfulness

Shehzala; Jaiswal, Anand Kumar; Vemireddy, Vidya; … - In: European journal of marketing 58 (2024) 2, pp. 590-631

Persistent link: https://www.econbiz.de/10014482724

Social media and family investment behavior

Zhao, Zhen; Li, Xiangmin - In: Finance research letters 61 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10014490743

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