Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Tweet me cruel : perspectives...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Social Web
20,354
Social web
20,323
Marketingmanagement
16,960
Marketing management
16,374
Online-Marketing
12,978
Internet marketing
12,868
Consumer behaviour
9,216
Konsumentenverhalten
9,175
Marketing
4,276
Relationship marketing
4,246
Beziehungsmarketing
4,223
Brand management
3,475
Markenführung
3,460
Electronic Commerce
3,456
E-commerce
3,242
Theorie
3,080
Theory
3,055
Viral marketing
2,938
Virales Marketing
2,934
Deutschland
2,817
Online-Handel
2,733
Germany
2,731
Online retailing
2,728
Social media
2,581
Werbewirkung
2,539
Soziales Netzwerk
2,537
Advertising effects
2,524
Internet
2,423
Werbung
2,397
Advertising
2,372
Social network
2,352
USA
2,321
United States
2,264
social media
2,139
Markenimage
1,823
Brand image
1,815
Digitalisierung
1,808
Web 2.0 technologies
1,733
Web 2.0-Technologien
1,733
Digitization
1,725
more ...
less ...
Online availability
All
Undetermined
17,012
Free
9,028
Type of publication
All
Article
31,638
Book / Working Paper
17,485
Journal
90
Other
19
Type of publication (narrower categories)
All
Article in journal
22,998
Aufsatz in Zeitschrift
22,998
Aufsatz im Buch
6,094
Book section
6,094
Graue Literatur
2,808
Non-commercial literature
2,808
Working Paper
2,150
Hochschulschrift
1,877
Arbeitspapier
1,833
Thesis
1,377
Collection of articles of several authors
1,280
Sammelwerk
1,280
research-article
974
Case study
940
Fallstudie
940
Lehrbuch
870
Aufsatzsammlung
843
Textbook
733
Bibliografie enthalten
560
Bibliography included
560
Ratgeber
436
Guidebook
407
Konferenzschrift
358
Conference paper
292
Konferenzbeitrag
292
Article
256
Conference proceedings
205
Glossar enthalten
139
Glossary included
139
Handbook
136
Handbuch
136
review-article
132
Reprint
131
Collection of articles written by one author
114
Sammlung
114
Dissertation u.a. Prüfungsschriften
112
review
90
conceptual-paper
75
case-report
64
Amtsdruckschrift
51
more ...
less ...
Language
All
English
39,917
German
7,889
Undetermined
1,159
French
114
Spanish
57
Polish
56
Russian
40
Hungarian
24
Italian
17
Swedish
16
Dutch
15
Ukrainian
11
Romanian
8
Portuguese
6
Serbian
5
Slovak
4
Bulgarian
3
Czech
3
Lithuanian
3
Turkish
3
Croatian
2
Bosnian
1
Valencian
1
Danish
1
Finnish
1
Kazakh
1
Macedonian
1
Slovenian
1
Vietnamese
1
more ...
less ...
Author
All
Kotler, Philip
125
Bruhn, Manfred
118
Homburg, Christian
82
Meffert, Heribert
76
Kreutzer, Ralf T.
73
Pepels, Werner
61
Woessmann, Ludger
54
Bauer, Hans H.
51
Vrontis, Demetris
49
Dwivedi, Yogesh Kumar
47
Wiedmann, Klaus-Peter
47
Keller, Kevin Lane
46
Burmann, Christoph
45
Fritz, Wolfgang
44
Sheth, Jagdish N.
44
Skiera, Bernd
44
Kumar, V.
43
Tomczak, Torsten
43
Kirchgeorg, Manfred
42
Whinston, Andrew B.
42
Backhaus, Klaus
41
Pitt, Leyland F.
41
Goldfarb, Avi
40
Kitchen, Philip J.
40
Qiu, Liangfei
39
Esch, Franz-Rudolf
38
Ghose, Anindya
36
Wirtz, Bernd W.
36
Kuchler, Theresa
35
Martínez-López, Francisco J.
35
Stroebel, Johannes
35
Tucker, Catherine
35
Albers, Sönke
34
Kleinaltenkamp, Michael
34
Kollmann, Tobias
34
Law, Chun Hung Roberts
34
Huber, Frank
33
Ozuem, Wilson
33
Fantapié Altobelli, Claudia
32
Füller, Johann
32
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
206
IGI Global
141
National Bureau of Economic Research
78
American Marketing Association
66
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
48
Books on Demand GmbH <Norderstedt>
31
OECD
27
Information Resources Management Association
23
C.E.P.R. Discussion Papers
21
Haufe-Lexware GmbH & Co. KG
21
Verlag Dr. Kovač
21
HAL
18
Springer-Verlag GmbH
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
15
Springer Gabler <Firma>
15
Edward Elgar Publishing
14
Verlag Franz Vahlen
14
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
13
Institute for the Study of Labor (IZA)
13
Nomos Verlagsgesellschaft
13
Tilburg University, Center for Economic Research
12
Agricultural and Applied Economics Association - AAEA
11
CESifo
11
De Gruyter Oldenbourg
11
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
11
European Association of Agricultural Economists - EAAE
11
Fachhochschule Reutlingen / European School of Business
11
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
11
Universität Mannheim
11
NetLibrary, Inc
10
epubli GmbH
10
Deutscher Dialogmarketing Verband
9
International Institute of Social and Economic Sciences
9
UVK Verlagsgesellschaft mbH
9
Uni-Taschenbücher GmbH
9
Wiley-VCH
9
World Bank Group
9
Duncker & Humblot
8
Friedrich-Schiller-Universität Jena
8
more ...
less ...
Published in...
All
Journal of business research : JBR
890
SpringerLink / Bücher
464
Journal of retailing and consumer services
384
Industrial marketing management : the international journal for industrial and high-tech firms
342
Technological forecasting & social change : an international journal
278
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
249
Journal of strategic marketing
245
International journal of internet marketing and advertising : IJIMA
243
Journal of marketing communications
235
Springer eBook Collection
210
Journal of marketing management : MM
206
Management science : journal of the Institute for Operations Research and the Management Sciences
202
Information systems research : ISR
201
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
191
European Journal of Marketing
186
Journal of advertising research
185
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
179
Journal of marketing
177
European journal of marketing : EJM
175
Tourism management : research, policies, practice
168
Psychology & marketing
163
Journal of the Academy of Marketing Science
161
International journal of advertising : the review of marketing communications
153
International journal of hospitality management
152
Journal of management information systems : JMIS
151
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
148
Business horizons
142
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
139
Marketing intelligence & planning
134
Europäische Hochschulschriften / 5
132
The journal of business & industrial marketing
130
The journal of brand management : an international journal
129
Cogent business & management
120
Journal of internet commerce
119
The journal of product & brand management
119
Electronic commerce research
118
Marketing Intelligence & Planning
117
International journal of electronic marketing and retailing : IJEMR
116
International journal of technology marketing : IJTMkt
116
Journal of travel and tourism marketing
113
more ...
less ...
Source
All
ECONIS (ZBW)
44,651
Other ZBW resources
1,586
RePEc
1,167
USB Cologne (EcoSocSci)
1,080
EconStor
646
BASE
90
OLC EcoSci
6
USB Cologne (business full texts)
5
ArchiDok
1
more ...
less ...
Showing
49,231
-
49,232
of
49,232
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
49231
Less is more : engagement with the content of social media influencers
Angelopoulos, Spyros
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014556535
Saved in:
49232
Using LinkedIn in the economics curriculum
York, E. Anne
- In:
The journal of economic education : JEE
55
(
2024
)
3
,
pp. 263-275
Persistent link: https://www.econbiz.de/10015052657
Saved in:
First
Prev
4915
4916
4917
4918
4919
4920
4921
4922
4923
4924
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
