Similar Search Results

The influence of online and offline brand trust on consumer buying intention

Nosi, Costanza; Pucci, Tommaso; Melanthiou, Yioula; … - In: EuroMed Journal of Business 17 (2021) 4, pp. 550-567

Purpose: The study tests a model that considers online brand trust in different nonbrand-owned touchpoints as a multifactorial construct constituted by: social network influencers, bloggers, online retail platforms and brand-related user generated content. Furthermore, it examines the...

Persistent link: https://www.econbiz.de/10012638180

Explaining firms' performance through the resources and capabilities allocation in strategic groups : the case of Italy's cosmetic sector

Pucci, Tommaso; Rabino, Samuel; Zanni, Lorenzo - In: Journal for global business advancement : JGBA 7 (2014) 4, pp. 375-393

Persistent link: https://www.econbiz.de/10011280990

Measuring the relationship between marketing assets, intellectual capital and firm performance

Pucci, Tommaso; Simoni, Christian; Zanni, Lorenzo - In: Journal of management & governance 19 (2015) 3, pp. 589-616

Persistent link: https://www.econbiz.de/10011300052

Entrepreneurship and technological clusters : the influence of contextual factors on the birth and growth of new businesses

Pucci, Tommaso; Zanni, Lorenzo - In: Fast growing firms in a slow growth economy : …, (pp. 19-43). 2016

Persistent link: https://www.econbiz.de/10011542570

Social capital and innovation in a life science cluster : the role of proximity and family involvement

Pucci, Tommaso; Brumana, Mara; Minola, Tommaso; Zanni, … - In: The journal of technology transfer 45 (2020) 1, pp. 205-227

Persistent link: https://www.econbiz.de/10012208962

Firm capabilities, business model design and performance of SMEs

Pucci, Tommaso; Nosi, Costanza; Zanni, Lorenzo - In: Journal of small business and enterprise development 24 (2017) 2, pp. 222-241

Persistent link: https://www.econbiz.de/10011706962

No need to choose between innovation and internationalization : when pursuing two strategies at a time leads to firm superior performance

Nosi, Costanza; Pucci, Tommaso; Zanni, Lorenzo - In: Piccola impresa : rivista internazionale di studi e ricerche (2017) 1, pp. 64-84

Persistent link: https://www.econbiz.de/10012219786

The influence of online and offline brand trust on consumer buying intention

Nosi, Costanza; Pucci, Tommaso; Melanthiou, Yioula; … - In: EuroMed journal of business 17 (2022) 4, pp. 550-567

Persistent link: https://www.econbiz.de/10014325593

The mediating role of exogenous shocks in green purchase intention : evidence from Italian fashion industry in the COVID-19 era

Annunziata, Eleonora; Pucci, Tommaso; Cammeo, Jacopo; … - In: Italian journal of marketing : ITJM 2023 (2023) 1, pp. 59-79

Persistent link: https://www.econbiz.de/10014227134

Marketing imprenditoriale, gestione degli <i>intangibles</i> e competitività. Un'analisi nel settore dell'abbigliamento infantile

Pucci, Tommaso; Simoni, Christian; Zanni, Lorenzo - In: MERCATI E COMPETITIVITÀ 2011/1 (2011) 1, pp. 93-113

Gli autori analizzano le conseguenze sulla competitività dell’impresa di politiche di valorizzazione delle risorse intangibili riconducibili all’adozione di un approccio di marketing imprenditoriale. L’obiettivo è verificare l’esistenza di una correlazione tra l’adozione di alcune...

Persistent link: https://www.econbiz.de/10009002773