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Consumer behaviour
64
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64
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18
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213
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Lehmann, Donald R.
250
Biswas, Dipayan
47
Labrecque, Lauren I.
32
Winer, Russell S.
24
Farley, John U.
23
Markos, Ereni
19
Gupta, Sunil
16
Kopalle, Praveen K.
16
Keller, Kevin Lane
12
Goldenberg, Jacob
11
Milne, George R.
11
Parker, Jeffrey R.
11
Szocs, Courtney
11
Neslin, Scott A.
10
Stremersch, Stefan
9
Krishna, Aradhna
8
Lehmann, Donald
8
Han, Sangman
7
Stahl, Florian
7
Andrzejewski, Susan A.
6
Heitmann, Mark
6
Lynch, John G.
6
Noga, Tracy
6
Stephen, Andrew T.
6
Stuart, Jennifer Ames
6
Grewal, Dhruv
5
Halbheer, Daniel
5
Holbrook, Morris B.
5
Mela, Carl F.
5
Netzer, Oded
5
Pechmann, Cornelia
5
Puccinelli, Nancy
5
Sultan, Fareena
5
Abell, Annika
4
Ailawadi, Kusum L.
4
Botti, Simona
4
Burman, Bidisha
4
Howard, John A.
4
Hulbert, James M.
4
Häubl, Gerald
4
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Institut für Betriebswirtschaftslehre, Wirtschaftswissenschaftliche Fakutät
1
Marketing Science Institute <Cambridge, Mass.>
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of marketing
15
Journal of marketing research : JMR
15
Journal of retailing
15
Journal of the Academy of Marketing Science
14
Marketing letters : a journal of research in marketing
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of business research : JBR
10
MSI reports : working paper series
10
Journal of Business Research
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Marketing Science
8
Report / Marketing Science Institute
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of marketing research
5
Psychology & marketing
5
Journal of Consumer Research
4
Journal of international marketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Management Science
4
Journal of advertising research
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of marketing education : JME
3
Marketing Letters
3
McGraw-Hill/Irwin series in marketing
3
Psychology & Marketing
3
Control of 'error' in market research data
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of Consumer Marketing
2
Journal of Product & Brand Management
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business administration : publication of the Faculty of Commerce and Business Administration, University of British Columbia
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing management : MM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Association for Consumer Research : JACR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
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ECONIS (ZBW)
200
OLC EcoSci
80
RePEc
33
USB Cologne (EcoSocSci)
14
Other ZBW resources
11
BASE
7
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1
The impact of sequential data on consumer confidence in relative judgments
Biswas, Dipayan
;
Zhao, Guangzhi
;
Lehmann, Donald R.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
5
,
pp. 874-887
Persistent link: https://www.econbiz.de/10008856959
Saved in:
2
Something to chew on : the effects of oral haptics on mastication, orosensory perception, and calorie estimation
Biswas, Dipayan
;
Szocs, Courtney
;
Krishna, Aradhna
; …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 261-273
Persistent link: https://www.econbiz.de/10010401142
Saved in:
3
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
Saved in:
4
The relevance of rigor : Report No. 03-105
Lehmann, Donald R.
- In:
MSI reports : working paper series
(
2003
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10001824696
Saved in:
5
The evolving world of research in marketing and the blending of theory and data
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10012288653
Saved in:
6
Creating and writing effective research
Lehmann, Donald R.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 171-179
Persistent link: https://www.econbiz.de/10011774959
Saved in:
7
Market research and analysis
Lehmann, Donald R.
-
1985
-
2. ed.
Persistent link: https://www.econbiz.de/10013481530
Saved in:
8
Analysis for marketing planning
Lehmann, Donald R.
;
Winer, Russell S.
-
1991
-
2. ed
Persistent link: https://www.econbiz.de/10000827348
Saved in:
9
Combining related and sparse data in linear regression models
Vanhonacker, Wilfried R.
;
Lehmann, Donald R.
;
Sultan, …
-
1989
Persistent link: https://www.econbiz.de/10000777914
Saved in:
10
Combining related and sparse data in linear regression models
Vanhonacker, Wilfried R.
;
Lehmann, Donald R.
;
Sultan, …
-
1989
-
Rev
Persistent link: https://www.econbiz.de/10000763440
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