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Global marketing management
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Marketingmanagement
17,112
Marketing management
16,523
Internationales Marketing
5,816
International marketing
5,716
Marketing
3,777
Consumer behaviour
3,266
Konsumentenverhalten
3,188
Theorie
2,600
Theory
2,592
Relationship marketing
2,054
Deutschland
2,034
Beziehungsmarketing
2,030
Brand management
1,965
Markenführung
1,944
Germany
1,939
USA
1,704
United States
1,634
Online-Marketing
1,273
Strategisches Management
1,262
Internet marketing
1,236
Unternehmenserfolg
1,180
Firm performance
1,175
SME
1,049
KMU
1,046
Strategic management
976
Innovation
942
Brand image
940
Markenimage
935
Multinationales Unternehmen
920
Welt
860
World
856
Transnational corporation
854
Werbung
826
Marktforschung
815
Advertising
784
Social Web
755
Social web
755
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710
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700
Brand
699
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Undetermined
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2,051
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Article
13,185
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10,151
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128
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2
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9,304
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9,304
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1,533
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1,498
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1,232
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968
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920
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791
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680
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Arbeitspapier
655
Case study
562
Fallstudie
562
Aufsatzsammlung
502
research-article
480
Konferenzschrift
313
Ratgeber
206
Conference proceedings
203
Guidebook
196
Reprint
179
Dissertation u.a. Prüfungsschriften
156
Glossar enthalten
135
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135
Handbook
110
Handbuch
110
review-article
103
Amtsdruckschrift
92
Government document
92
Conference paper
76
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76
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63
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English
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36
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Kotler, Philip
127
Bruhn, Manfred
107
Meffert, Heribert
97
Homburg, Christian
83
Pepels, Werner
59
Sheth, Jagdish N.
56
Kumar, V.
48
Keller, Kevin Lane
47
Backhaus, Klaus
46
Czinkota, Michael R.
45
Kotabe, Masaaki
45
Tomczak, Torsten
42
Kirchgeorg, Manfred
40
Vrontis, Demetris
38
Berndt, Ralph
37
Kitchen, Philip J.
36
Sander, Matthias
36
Belz, Christian
34
Esch, Franz-Rudolf
34
Wiedmann, Klaus-Peter
34
Ahlert, Dieter
33
Albers, Sönke
33
Douglas, Susan P.
33
Kleinaltenkamp, Michael
33
Ronkainen, Ilkka A.
33
Bauer, Hans H.
32
Fantapié Altobelli, Claudia
32
Piercy, Nigel
32
Keegan, Warren J.
31
Burmann, Christoph
30
Diamantopoulos, Adamantios
30
Kaynak, Erdener
30
Griffith, David A.
29
Fritz, Wolfgang
28
Kerin, Roger A.
28
McDonald, Malcolm
28
O'Cass, Aron
28
Samiee, Saeed
28
Cavusgil, S. Tamer
27
Ghauri, Pervez N.
27
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American Marketing Association
65
Springer Fachmedien Wiesbaden
65
Books on Demand GmbH <Norderstedt>
20
Fördergesellschaft Marketing an der Universität Augsburg
19
European Society for Opinion and Marketing Research
18
IGI Global
17
OECD
17
GATE Germany, Konsortium Internationales Hochschulmarketing
12
UNCTAD / Secretariat
11
Verlag Dr. Kovač
11
Verlag Franz Vahlen
11
Edward Elgar Publishing
10
Harvard Graduate School of Business Administration
10
National Bureau of Economic Research
10
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
10
Chartered Institute of Marketing
9
Haufe-Lexware GmbH & Co. KG
9
Information Resources Management Association
9
De Gruyter Oldenbourg
8
Duncker & Humblot
8
Fachhochschule Reutlingen / European School of Business
8
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
8
UVK Verlagsgesellschaft mbH
8
AMACOM
7
International Trade Centre
7
NetLibrary, Inc
7
American Management Association
6
DePaul University / College of Commerce
6
Erasmus Research Institute of Management
6
Springer International Publishing
6
UNCTAD
6
Uni-Taschenbücher GmbH
6
Wiley-VCH
6
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
Institute of Marketing and Management <Delhi>
5
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
Berliner Wissenschafts-Verlag
4
Erich-Schmidt-Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
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Journal of business research : JBR
405
Industrial marketing management : the international journal for industrial and high-tech firms
280
International Marketing Review
248
SpringerLink / Bücher
239
Journal of strategic marketing
204
International marketing review
163
Europäische Hochschulschriften / 5
160
European Journal of Marketing
155
European journal of marketing : EJM
146
Journal of global marketing
146
Journal of marketing management : MM
132
Journal of international marketing
131
Journal of the Academy of Marketing Science
131
The journal of business & industrial marketing
119
Journal of marketing communications
114
Journal of marketing
112
Marketing Intelligence & Planning
105
Marketing intelligence & planning
99
Gabler Edition Wissenschaft
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
Journal of retailing and consumer services
84
Springer eBook Collection
81
The journal of brand management : an international journal
80
Asia Pacific journal of marketing and logistics
69
Lehrbuch
61
Management science : journal of the Institute for Operations Research and the Management Sciences
61
International business review : the official journal of the European International Business Academy
58
Business horizons
57
The journal of product & brand management
53
Journal of advertising research
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
49
The marketing review
48
Marketing : ZFP ; journal of research and management
47
Springer eBook Collection / Business and Economics
47
Psychology & marketing
46
International journal of technology marketing : IJTMkt
45
Jahrbuch der Absatz- und Verbrauchsforschung
44
Journal of marketing research : JMR
44
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
44
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ECONIS (ZBW)
21,282
USB Cologne (EcoSocSci)
1,142
Other ZBW resources
820
RePEc
116
EconStor
49
BASE
30
OLC EcoSci
15
USB Cologne (business full texts)
12
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61
Special issue: International marketing and MIS cases leading towards entrepreneurship development
Vrontis, Demetris
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003771025
Saved in:
62
Otto erobert Europa : internationales Betriebstypenmarkenmanagement im Multichannel-Distanzhandel
Berentzen, Johannes B.
;
Hamann, Stefanie
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 219-242)
.
2009
Persistent link: https://www.econbiz.de/10003786570
Saved in:
63
Determinanty exportnej marketingovej stratégie : analýza malých a stredných podnikov v Slovenskej Republike
Lesáková, Dagmar
- In:
Ekonomické rozhl'ady
37
(
2008
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10003773818
Saved in:
64
Reassessing global marketing strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
International business scholarship : AIB fellows on the …
,
(pp. 139-153)
.
2008
Persistent link: https://www.econbiz.de/10003774050
Saved in:
65
Marketing research
McDaniel, Carl D.
;
Gates, Roger
-
2010
-
Eighth edition, international student version
Persistent link: https://www.econbiz.de/10003775410
Saved in:
66
International marketing : text and cases
Leighton, David S. R.
-
1966
Persistent link: https://www.econbiz.de/10000650335
Saved in:
67
Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002109992
Saved in:
68
Strategie marketingowe korporacji transnarodowych
Nizielska, Aleksandra
-
2005
Persistent link: https://www.econbiz.de/10003345065
Saved in:
69
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
70
Applications in basic marketing : clippings from the popular business press
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
[10. ed.], 2005-2006 ed.
Persistent link: https://www.econbiz.de/10003332107
Saved in:
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