Reassessing global marketing strategy
Year of publication: |
2008
|
---|---|
Authors: | Douglas, Susan P. ; Craig, C. S. |
Published in: |
International business scholarship : AIB fellows on the first 50 years and beyond. - Bingley : Emerald JAI, ISBN 978-0-7623-1470-6. - 2008, p. 139-153
|
Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management |
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