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The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk; Grewal, Dhruv; Ruyter, Ko de; Tucker, … - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
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Creating customer, firm, and social value through cutting-edge digital technologies
Plangger, Kirk (ed.); Grewal, Dhruv (ed.); Ruyter, Ko de (ed.) - 2022
Persistent link: https://www.econbiz.de/10013463935
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Research on international service marketing : a state of the art
Pauwels, Pieter (ed.); Ruyter, Ko de (contributor) - 2005
Persistent link: https://www.econbiz.de/10014417442
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Consumer (dis)engagement coping profiles using online services in managing health-related stressors
Keeling, Debbie I.; Ruyter, Ko de; Laing, Angus - In: Psychology & marketing 39 (2022) 12, pp. 2205-2220
Persistent link: https://www.econbiz.de/10013465175
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Embracing falsity through the metaverse : the case of synthetic customer experiences
Papez, Maja Golf; Heller, Jonas; Hilken, Tim; … - In: Business horizons 65 (2022) 6, pp. 739-749
Persistent link: https://www.econbiz.de/10013438536
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Exploring the frontiers in reality-enhanced service communication : from augmented and virtual reality to neuro-enhanced reality
Hilken, Tim; Chylinski, Mathew; Ruyter, Ko de; Heller, Jonas - In: Journal of service management 33 (2022) 4/5, pp. 657-674
Persistent link: https://www.econbiz.de/10013325741
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The Oxford handbook of individual differences in organizational contexts
Tuncdogan, Aybars (ed.); Acar, Oguz Ali (ed.);  … - 2024 - First edition
Persistent link: https://www.econbiz.de/10014530699
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Storytelling in the digital era : a meta-analysis of relevant moderators of the narrative transportation effect
Laer, Tom van; Feiereisen, Stephanie; Visconti, Luca M. - In: Journal of business research : JBR 96 (2019), pp. 135-146
Persistent link: https://www.econbiz.de/10011980774
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Need for narrative
Laer, Tom van; Visconti, Luca M.; Feiereisen, Stephanie - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 484-496
Persistent link: https://www.econbiz.de/10011934549
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Using PLS path modeling for assessing hierarchical construct models : guidelines and empirical illustration
Wetzels, Martin; Odekerken-Schröder, Gaby; Oppen, … - In: Management information systems : mis quarterly 33 (2009) 1, pp. 177-195
Persistent link: https://www.econbiz.de/10003808213