Laer, Tom van; Ruyter, Ko de; Visconti, Luca M.; … - In: Journal of Consumer Research 40 (2014) 5, pp. 797-797
Stories, and their ability to transport their audience, constitute a central part of human life and consumption experience. Integrating previous literature derived from fields as diverse as anthropology, marketing, psychology, communication, consumer, and literary studies, this article offers a...
