The Extended Transportation-Imagery Model : A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation
Year of publication: |
2016
|
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Authors: | van Laer, Tom ; Ruyter, Ko de ; Visconti, Luca M. ; Wetzels, Martin |
Publisher: |
[S.l.] : SSRN |
Subject: | Meta-Analyse | Meta-analysis | Narrative Methode | Narrative method | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (77 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Consumer Research, 40(5), 797-817 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2014 erstellt |
Other identifiers: | 10.2139/ssrn.2033192 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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