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Exploring personal branding on YouTube
Chen, Chih-ping - In: Journal of internet commerce 12 (2013) 1/4, pp. 332-347
Persistent link: https://www.econbiz.de/10010248367
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Online group buying behavior in CC2B e-commerce : understanding consumer motivations
Chen, Chih-ping - In: Journal of internet commerce 11 (2012) 1/4, pp. 254-270
Persistent link: https://www.econbiz.de/10009703935
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Online group buying behavior in CC2B e-commerce : understanding consumer motivations
Chen, Chih-ping - In: Journal of internet commerce 11 (2012) 1/4, pp. 254-270
Persistent link: https://www.econbiz.de/10010075793
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Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping - In: Journal of marketing communications 27 (2021) 8, pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
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Friendships through the style choice of virtual stickers : young adults manage aesthetic identity and emotion on a social messaging line app
Chen, Chih Ping - In: International journal of market research 63 (2021) 2, pp. 236-250
Persistent link: https://www.econbiz.de/10012492768
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Hardcore viewer engagement and social exchange with streamers and their digital live streaming communities
Chen, Chih Ping - In: Qualitative market research : an international journal 26 (2023) 1, pp. 37-57
Persistent link: https://www.econbiz.de/10014230913