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, magazines, newspapers, the Internet, and television (the illustrative example henceforth). Most advertising expenditures are … programming. Competition for viewers of the demographics most desired by advertisers implies that programming choices will be … too extreme as broadcasters strive to avoid ruinous subscription price competition, but strong advertising demand may lead …
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Prime and Netflix and Advertised-financed VoD like YouTube. Competition policy decisions in such dynamic markets are always … particularly challenging. The German competition authority was presented such a challenge when, at the beginning of the 2010s …
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This chapter focuses on the economic mechanisms at work in recent models of advertising finance in media markets developed around the concept of two-sided markets. The objective is to highlight new and original insights from this approach, and to clarify the conceptual aspects. The chapter first...
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Prime and Netflix and Advertised-financed VoD like YouTube. Competition policy decisions in such dynamic markets are always … particularly challenging. The German competition authority was presented such a challenge when, at the beginning of the 2010s …
Persistent link: https://www.econbiz.de/10011923051
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Media markets recently have been identified as multisided markets. The application of the theory of multisided markets … perspectives especially for the antitrust authorities when evaluating competition constraints and mergers. This paper reviews the … theory of multisided markets and subsequently applies it to media markets. Finally the paper draws attention to the new …
Persistent link: https://www.econbiz.de/10003911979