Anderson, Simon P.; Gabszewicz, Jean J. - In: Handbook of the economics of art and culture : volume 1, (pp. 567-614). 2006
, magazines, newspapers, the Internet, and television (the illustrative example henceforth). Most advertising expenditures are … programming. Competition for viewers of the demographics most desired by advertisers implies that programming choices will be … too extreme as broadcasters strive to avoid ruinous subscription price competition, but strong advertising demand may lead …