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Perceived trustworthiness in using B2B digital services

Hallikainen, Heli; Hirvonen, Saku; Laukkanen, Tommi - In: Industrial Management & Data Systems 120 (2019) 3, pp. 587-607

Purpose: The purpose of this paper is to examine how the perceived trustworthiness of a B2B service provider relates to a business customer’s intention to use digital services from that provider. The study investigates whether perceived trustworthiness, composed of ability, integrity and...

Persistent link: https://www.econbiz.de/10012185982

The internal branding process and financial performance in service companies : an examination of the required steps

Tuominen, Sasu; Hirvonen, Saku; Reijonen, Helen; … - In: The journal of brand management : an international journal 23 (2016) 3, pp. 306-326

Persistent link: https://www.econbiz.de/10011477729

Does market orientation pay off without brand orientation? : a study of small business entrepreneurs

Laukkanen, Tommi; Tuominen, Sasu; Reijonen, Helen; … - In: Journal of marketing management : MM 32 (2016) 7/8, pp. 673-694

Persistent link: https://www.econbiz.de/10011577366

SME brand identity : its components, and performance effects

Muhonen, Timo; Hirvonen, Saku; Laukkanen, Tommi - In: The journal of product & brand management 26 (2017) 1, pp. 52-67

Persistent link: https://www.econbiz.de/10011666464

Achieving requisite variety in modeling firms' strategy heterogeneities : explaining paradoxical firm-market performances

Nagy, Gábor; Megehee, Carol M.; Woodside, Arch G.; … - In: Industrial marketing management : the international … 65 (2017), pp. 100-128

Persistent link: https://www.econbiz.de/10011774981

Does brand orientation help B2B SMEs in gaining business growth?

Hirvonen, Saku; Laukkanen, Tommi; Salo, Jari - In: The journal of business & industrial marketing 31 (2016) 4, pp. 472-487

Persistent link: https://www.econbiz.de/10011496545

The brand orientation-performance relationship : an examination of moderation effects

Hirvonen, Saku; Laukkanen, Tommi; Reijonen, Helen - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 623-641

Persistent link: https://www.econbiz.de/10010197493

The effect of strategic orientations on business performance in SMEs : a multigroup analysis comparing Hungary and Finland

Laukkanen, Tommi; Nagy, Gábor; Hirvonen, Saku; … - In: International marketing review 30 (2013) 6, pp. 510-535

Persistent link: https://www.econbiz.de/10010212408

The brand orientation-performance relationship: An examination of moderation effects

Hirvonen, Saku; Laukkanen, Tommi; Reijonen, Helen - In: The journal of brand management : an international journal 20 (2013) 8, pp. 623-641

Persistent link: https://www.econbiz.de/10010175315

Internet vs. mobile banking : comparing customer value perceptions

Laukkanen, Tommi - In: Business process management journal 13 (2007) 6, pp. 788-797

Persistent link: https://www.econbiz.de/10003752560