Purpose – The purpose of this paper is to examine how SMEs with varying growth intentions differ from each other with regard to market orientation and brand orientation. Both of these strategic orientations are seen to lead to enhanced market performance. Consequently, the authors investigate...

Purpose – The objective of this paper is to identify the factors determining a business organisation's use of an intermediary when buying convention packages and meeting services. Design/methodology/approach – The data are based on a case, a public organisation responsible for promoting and...