Haller, Hans; Chakrabarti, Subhadip - Centre for Industrial Economics (CIE), Økonomisk Institut - 2002
Comparative advertising by one brand against another showcases its merits versus the demerits of the other. In a two-stage game among finitely many firms, firms decide first on how much to advertise against whom. In the second stage, given the advertising configuration, firms compete as Cournot...