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When does the price affect the taste? Results from a wine experiment
Almenberg, Johan; Dreber, Anna - 2009
supports the notion that price not only serves to clear markets, it also serves as a marketing tool; it influences expectations …
Persistent link: https://www.econbiz.de/10010281315
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High desert wine : a discrete choice analysis of consumer preferences for New Mexican vine
Alimova, Nasiba; Lillywhite, Jay Mitchell; Hurd, Brian H.; … - In: Journal of food products marketing 14 (2008) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10003766962
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Marketingul pe filiera vinului în România
Manole, Victor; Stoian, Mirela; Boboc, Dan; Ion, Raluca … - 2005
Persistent link: https://www.econbiz.de/10003310400
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Konsumentenverhalten bei Biowein am Beispiel Österreich : psychologische Determinanten und Handlungsempfehlungen für das Marketing
Weiss, Christine - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003884036
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Provenance and the liminality of production and consumption : the case of wine promoters
Smith Maguire, Jennifer - In: Marketing theory 10 (2010) 3, pp. 269-282
Persistent link: https://www.econbiz.de/10008695973
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The effects of quality and satisfaction on awareness and behavioral intentions : exploring the role of a wine festival
Yuan, Jingxue Jessica; Jang, Soocheong - In: Journal of travel research : a quarterly publication of … 46 (2008) 3, pp. 279-288
Persistent link: https://www.econbiz.de/10003673168
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Measuring the influence of persuasion marketing on young wine consumers
Taylor, D. Christopher; Barber, Nelson - In: Journal of food products marketing 18 (2012) 1, pp. 19-33
Persistent link: https://www.econbiz.de/10009509751
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The secrets of secret societies : the case of wine
Hall, Daniel; Pitt, Leyland F.; Wallstrom, Asa - In: Business horizons 58 (2015) 6, pp. 651-658
Persistent link: https://www.econbiz.de/10011392843