Firms tracking consumer purchase information often use behavior-based pricing (BBP), i.e., price discriminate between consumers based on preferences revealed from purchase histories. However, behavioral research has shown that such pricing practices can lead to perceptions of unfairness when...

This dissertation addresses human decision making in justice-related contexts. Experiments involving second and third party fairness situations as well as consumer psychological contexts show how people care about justice. Further, individual difference measures (justice sensitivity) help to...

We introduce a concept of emotions that emerge when workers compare their own performance with the performances of co-workers. Assuming heterogeneity among the workers the interplay of emotions and incentives is analyzed within the framework of rank-order tournaments which are frequently used in...

The present paper focuses on the concepts of motivations and fun in online games. The ultimate goal of our research is to understand consumer behaviour toward an online games extending Yee's model of motivations (Yee, 2006). We investigate relationships between fun, motivations, continued...