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Modelling air carrier choices with a Segment Specific Cross Nested Logit model

Drabas, Tomasz; Wu, Cheng-lung - In: Journal of air transport management 32 (2013), pp. 8-16

Persistent link: https://www.econbiz.de/10010127372

Incorporating responsiveness to marketing efforts in brand choice modeling

Fok, Dennis; Paap, Richard; Franses, Philip Hans - In: Econometrics : open access journal 2 (2014) 1, pp. 20-44

We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We introduce two latent segments of households. The first segment is assumed to respond to marketing efforts, while households in the second segment do not do so. Whether a...

Persistent link: https://www.econbiz.de/10010336207

Private labe brand choice dynamics logit model inviolving demographic and psycholgraphic variables

Abhishej - In: South Asian journal of management : SAJM 21 (2014) 1, pp. 49-64

Persistent link: https://www.econbiz.de/10010373377

The cross attributes flexible substitution logit : uncovering category expansion and share impacts of marketing instruments

Liu, Qiang; Steenburgh, Thomas J.; Gupta, Sachin - In: Marketing science : the marketing journal of the … 34 (2015) 1, pp. 144-159

Persistent link: https://www.econbiz.de/10010497611

Modeling joint purchases with a multivariate MNL approach

Boztuğ, Yasemin; Hildebrandt, Lutz - In: Schmalenbach business review : sbr 60 (2008) 4, pp. 400-422

Persistent link: https://www.econbiz.de/10003762306

Price promotions and brand loyalty : empirical evidence for the German ready-to-eat cereal market

Empen, Janine; Loy, Jens-Peter; Weiss, Christoph R. - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 736-759

Persistent link: https://www.econbiz.de/10011298086

Die Quantifizierung von Markteintrittseffekten mit Verfahren der dynamischen Marktstrukturanalyse

Michaelis, Lea - 2005

Persistent link: https://www.econbiz.de/10003011428

Brand choice and purchase frequency revisited : an application to recreation behavior

Shaw, William D.; Shonkwiler, John Scott - In: American journal of agricultural economics 82 (2000) 3, pp. 515-526

Persistent link: https://www.econbiz.de/10001500405

Neuronale Netze zur Bestimmung nichtlinearer Nutzenfunktionen in Markenwahlmodellen

Probst, Markus - 2002

Persistent link: https://www.econbiz.de/10001629297

Mixed MNL models for discrete response

McFadden, Daniel; Train, Kenneth - In: Journal of applied econometrics 15 (2000) 5, pp. 447-470

Persistent link: https://www.econbiz.de/10001533548

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