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Semiparametric multinomial log...
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Subject
All
Konsumentenverhalten
79,134
Consumer behaviour
78,475
Theorie
15,380
Theory
14,932
Markenführung
9,190
Brand management
9,187
Markenartikel
9,126
Beziehungsmarketing
8,892
Relationship marketing
8,881
Nichtparametrisches Verfahren
8,728
Nonparametric statistics
8,345
Brand
7,829
Markenimage
7,203
Brand image
7,149
USA
5,828
United States
5,591
Online-Handel
5,414
Online retailing
5,401
Kundenzufriedenheit
5,391
Customer satisfaction
5,386
Konsumtheorie
5,233
Consumption theory
5,054
Deutschland
4,841
Social Web
4,696
Social web
4,694
Schätzung
4,557
Online-Marketing
4,444
Internet marketing
4,419
Estimation
4,375
Dienstleistungsqualität
4,272
Service quality
4,269
Germany
4,260
Einzelhandel
4,237
Retail trade
4,145
Schätztheorie
3,793
Estimation theory
3,702
Werbewirkung
3,679
Advertising effects
3,633
Verbraucherverhalten
3,570
Electronic Commerce
3,533
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Online availability
All
Undetermined
31,369
Free
24,972
Type of publication
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Article
64,750
Book / Working Paper
36,814
Journal
202
Other
5
Type of publication (narrower categories)
All
Article in journal
57,738
Aufsatz in Zeitschrift
57,738
Graue Literatur
11,889
Non-commercial literature
11,889
Working Paper
11,203
Arbeitspapier
10,166
Aufsatz im Buch
5,975
Book section
5,975
Hochschulschrift
3,382
Thesis
2,381
Collection of articles of several authors
1,271
Sammelwerk
1,271
Aufsatzsammlung
796
Conference paper
597
Konferenzbeitrag
597
Bibliografie enthalten
478
Bibliography included
478
Collection of articles written by one author
423
Sammlung
423
Konferenzschrift
392
Case study
332
Fallstudie
332
Dissertation u.a. Prüfungsschriften
316
Lehrbuch
293
Textbook
249
Amtsdruckschrift
234
Government document
234
Reprint
222
Conference proceedings
187
Forschungsbericht
101
Systematic review
101
Übersichtsarbeit
101
Statistik
91
Statistics
74
Handbook
71
Handbuch
71
Ratgeber
71
Guidebook
63
Mehrbändiges Werk
58
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58
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English
92,140
German
7,287
Undetermined
1,316
French
468
Spanish
150
Polish
142
Italian
103
Russian
47
Swedish
42
Danish
33
Dutch
29
Portuguese
29
Norwegian
27
Hungarian
25
Finnish
18
Slovak
12
Czech
10
Croatian
8
Romanian
6
Bulgarian
5
Arabic
3
Multiple languages
3
Slovenian
3
Turkish
3
Chinese
3
Serbian
2
Bosnian
1
Modern Greek (1453-)
1
Japanese
1
Lithuanian
1
Macedonian
1
Malay (macrolanguage)
1
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1
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Author
All
Linton, Oliver
177
Gao, Jiti
154
Chen, Xiaohong
131
Han, Heesup
115
Belk, Russell W.
113
Härdle, Wolfgang
111
Cherchye, Laurens
110
Lewbel, Arthur
103
Huber, Frank
100
Rock, Bram de
99
Mattila, Anna S.
98
Grunert, Klaus G.
96
Bauer, Hans H.
91
Phau, Ian
86
Lusk, Jayson L.
85
Gierl, Heribert
83
Vermeulen, Frederic
83
Wiedmann, Klaus-Peter
82
Herrmann, Andreas
80
Sheth, Jagdish N.
79
Phillips, Peter C. B.
78
Usman, Osly
76
Li, Qi
75
Simar, Léopold
75
Foxall, Gordon R.
73
Khare, Arpita
71
Chintagunta, Pradeep K.
70
Grewal, Dhruv
69
Li, Degui
69
Dwivedi, Yogesh Kumar
68
Horowitz, Joel
68
Nayga, Rodolfo M.
68
Racine, Jeffrey
68
Wansink, Brian
68
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Septianto, Felix
67
Hoderlein, Stefan
66
Newey, Whitney K.
66
Stavins, Joanna
66
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Institution
All
National Bureau of Economic Research
669
Springer Fachmedien Wiesbaden
140
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
78
OECD
48
American Marketing Association
38
Verlag Dr. Kovač
34
International Energy Agency
30
IGI Global
28
Institut für Demoskopie Allensbach
28
Information Resources Management Association
25
Books on Demand GmbH <Norderstedt>
21
Center for Economic Research <Tilburg>
19
Edward Elgar Publishing
19
Centre for Microdata Methods and Practice <London>
18
Friedrich-Schiller-Universität Jena
16
Nordic Council of Ministers
16
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
16
INSEAD
14
European University Institute / Department of Economics
13
Haufe-Lexware GmbH & Co. KG
13
Nomos Verlagsgesellschaft
13
Universität Mannheim
13
Forschungsinstitut zur Zukunft der Arbeit
12
Markenverband
12
Christian-Albrechts-Universität zu Kiel
11
RWTH Aachen
11
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
11
Österreichisches Institut für Wirtschaftsforschung
11
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
10
Erasmus Research Institute of Management
10
Europäische Kommission / Gemeinsame Forschungsstelle
10
Gesellschaft für Konsum-, Markt- und Absatzforschung
10
Gesellschaft zur Erforschung des Markenwesens
10
Deutscher Dialogmarketing Verband
9
Gesellschaft für Ökologische Kommunikation mbH
9
Helmut-Schmidt-Universität
9
NetLibrary, Inc
9
Robert Schuman Centre for Advanced Studies
9
Universitat Pompeu Fabra / Departament d'Economia i Empresa
9
Axel-Springer-Verlag
8
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Published in...
All
Journal of business research : JBR
2,038
Journal of retailing and consumer services
1,949
International journal of consumer studies
764
International journal of hospitality management
735
Psychology & marketing
672
NBER working paper series
653
Journal of econometrics
590
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
Working paper / National Bureau of Economic Research, Inc.
578
NBER Working Paper
512
The journal of brand management : an international journal
457
The journal of product & brand management
420
Economics letters
419
SpringerLink / Bücher
403
Journal of marketing research : JMR
399
Asia Pacific journal of marketing and logistics
394
Management science : journal of the Institute for Operations Research and the Management Sciences
375
European journal of marketing : EJM
373
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of marketing
323
Journal of international consumer marketing
322
Journal of travel and tourism marketing
318
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
317
Journal of marketing management : MM
317
Journal of retailing
317
Applied economics
316
Tourism management : research, policies, practice
302
Marketing letters : a journal of research in marketing
301
Cogent business & management
300
Journal of marketing communications
300
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
299
Journal of fashion marketing and management
298
CEMMAP working papers / Centre for Microdata Methods and Practice
297
International journal of retail & distribution management
294
The international review of retail, distribution and consumer research
291
Journal of consumer behaviour : an international research review
288
The journal of consumer marketing
287
Journal of the Academy of Marketing Science
271
Technological forecasting & social change : an international journal
268
International journal of contemporary hospitality management
265
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Source
All
ECONIS (ZBW)
98,783
USB Cologne (EcoSocSci)
1,428
EconStor
1,122
RePEc
333
OLC EcoSci
49
BASE
34
USB Cologne (business full texts)
14
ArchiDok
7
Other ZBW resources
1
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Showing
51
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60
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51
Assessing equivalence of hotel brand equity measures in cross-cultural contexts
Oh, Haemoon
;
Hsu, Cathy H. C.
- In:
International journal of hospitality management
36
(
2014
),
pp. 156-166
Persistent link: https://www.econbiz.de/10010239299
Saved in:
52
The interrelationships between brand and channel choice
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
Saved in:
53
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
54
Reidentification risk in panel data : protecting for k-anonymity
Li, Shaobo
;
Schneider, Matthew J.
;
Yu, Yan
;
Gupta, Sachin
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1066-1088
Persistent link: https://www.econbiz.de/10014383702
Saved in:
55
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
56
Peer presence promotes popular choices : a "spicy" field study on social influence and brand choice
Otterbring, Tobias
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012581932
Saved in:
57
Identifying state dependence in brand choice : evidence from hurricanes
Levine, Julia
;
Seiler, Stephan
-
2021
Persistent link: https://www.econbiz.de/10012667460
Saved in:
58
How much do consumers know about the quality of products? : evidence from the diaper market
Ching, Andrew
;
Erdem, Tülin
;
Keane, Michael P.
- In:
The Japanese economic review : the journal of the …
71
(
2020
)
4
,
pp. 541-569
Persistent link: https://www.econbiz.de/10012305033
Saved in:
59
The effect of sponsorship portfolio size on brand choice : an experimental approach
Breuer, Christoph
;
Dallmeyer, Sören
;
Rumpf, Christopher
; …
- In:
Applied economics
53
(
2021
)
10
,
pp. 1200-1211
Persistent link: https://www.econbiz.de/10012425459
Saved in:
60
A new approach to estimating state dependence in consumers' brand choices applied to 762 pharmaceutical markets
Granlund, David
-
2019
Persistent link: https://www.econbiz.de/10012193424
Saved in:
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