Assessing equivalence of hotel brand equity measures in cross-cultural contexts
Year of publication: |
2014
|
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Authors: | Oh, Haemoon ; Hsu, Cathy H. C. |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 36.2014, p. 156-166
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Subject: | Hotel brand | Brand equity | Brand choice | Measurement invariance | Equivalence | Cross-cultural | Hotellerie | Hotel industry | Markenimage | Brand image | Markenführung | Brand management | Messung | Measurement | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
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