Although it is still controversial, neuromarketing remains the most promising area of marketing. Basically, the goal of neuromarketing is to study how human brain is affected by marketing stimuli. In neuromarketing, brain activity can be monitored and measured using state-of-the-art neuroimaging...

Objective: This study is based on the relationship between Neuroeconomics and Psychiatry, The combination of the two models can facilitate a general understanding in human consumption relations. This work aims to bring reflections on certain aspects of the behavior of ordinary consumers and the...

Neural networks are tackled through probabilities for neurons to be activated by other neurons. They are represented by doubly stochastic matrices, named brain matrices, the polytope of which is the convex hull of the permutation matrices which are vertices of this Birkhoff polytope. Each...

Neuroeconomics makes use of new data and tools from neuroscience to enrich the study of economic decision-making. This chapter introduces neuroeconomic methods and surveys a number of contributions to the literature regarding brain responses to brands, advertisements, pricing and product...

Asset-price bubbles challenge the explanatory and predictive power of standard economic theory, so neuroeconomic measures should be explored as potential tools for improving the predictive power of standard theory. This exploration is begun by reviewing results from functional magnetic resonance...

In his paper Emotion and reasoning in human decision-making (Economics Discussion Papers, No 2019-8) Edmund Rolls points out that multiple and independent types of reinforcement exist in the human brain, and that they cannot be reduced to a common currency. The present commentary introduces...

Rapid progress has been made in identifying links between human genetic variation and social and behavioral phenotypes. Applications in mainstream economics are beginning to emerge. This review aims to provide the background needed to bring the interested economist to the frontier of...

We are currently at a unique moment in human history where demographic changes are and will continue to drastically alter the profile of decision makers in the global population. These changes highlight the challenges (e.g., rising entitlement costs) but also opportunities of a graying...

It is increasingly recognized that decision making under uncertainty does not depend only on probabilities, but also on psychological factors. People display ambiguity aversion in preferring to bet on events with known probabilities rather than those for which probabilities are not known. People...

Intertemporal choice has drawn attention in behavioral economics, econophysics, and neuroeconomics. Recent studies in mainstream economics have mainly focused on inconsistency in intertemporal choice (dynamic inconsistency); while impulsivity/impatience in intertemporal choice has been...