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provide voters with knowledge of public issues. Modern information technologies and globalisation are increasing the exposure … of individuals to information. Goods advertising is competing with political information for people's attention. This … public policy. Complementing economic integration with political integration can increase the gains from globalisation …
Persistent link: https://www.econbiz.de/10010315559
, though not in all cases. -- Globalisation ; agenda-setting ; information-rich societies ; scarcity of attention ; advertising … provide voters with knowledge of public issues. Modern information technologies and globalisation are increasing the exposure … of individuals to information. Goods advertising is competing with political information for people's attention. This …
Persistent link: https://www.econbiz.de/10003894042
, though not in all cases. -- Globalisation ; agenda-setting ; information-rich societies ; scarcity of attention ; advertising … of individuals to information. Goods advertising is competing with political information for people's attention. This … public policy. Complementing economic integration with political integration can increase the gains from globalisation …
Persistent link: https://www.econbiz.de/10003719635
of individuals to information. Goods advertising is competing with political information for people's attention. This … public policy. Complementing economic integration with political integration can increase the gains from globalisation …
Persistent link: https://www.econbiz.de/10005761928
provide voters with knowledge of public issues. Modern information technologies and globalisation are increasing the exposure … of individuals to information. Goods advertising is competing with political information for people's attention. This … public policy. Complementing economic integration with political integration can increase the gains from globalisation …
Persistent link: https://www.econbiz.de/10005819664
We develop a model with many advertisers (products) and many advertising markets (media). Each advertiser sells to a … different segment of consumers, and each medium has a different ability to target advertising messages. We characterize the … competitive equilibrium in the media markets and evaluate the implications of targeting in advertising markets.An increase in the …
Persistent link: https://www.econbiz.de/10013069405
We develop a model with many heterogeneous advertisers (products) and advertising markets (media). Each advertiser has … increases the concentration of advertising firms in each market. Surprisingly, we find that the equilibrium price for …
Persistent link: https://www.econbiz.de/10014196729
We find display advertising influences customer search for both the advertised brand and its competitors. We exploit a … advertisers and reduce firms' investments in advertising …
Persistent link: https://www.econbiz.de/10014037808
Empirical evidence shows that the perception of information is strongly concentrated in those environments in which a mass of producers and users of knowledge interact through a distribution medium. This paper considers the consequences of this fact for economic equilibrium analysis. In...
Persistent link: https://www.econbiz.de/10013316668
of individuals to information. Goods advertising is competing with political information for people's attention... …
Persistent link: https://www.econbiz.de/10005859630