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Mediaselektion
Schwaiger, Manfred; Sarstedt, Marko - In: Das Wirtschaftsstudium : wisu ; Zeitschrift für … 36 (2007) 7, pp. 924-929
Persistent link: https://www.econbiz.de/10003494855
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Celebrity branding : perils and payoffs
Gebhardt, Christopher - 2007
Persistent link: https://www.econbiz.de/10003549077
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Virtual experience vs. brochures in the advertisement of scenic spots : how cognitive preferences and order effects influence advertising effects on consumers
Chiou, Wen-Bin; Wan, Chin-Sheng; Lee, Hsin-Yi - In: Tourism management : research, policies, practice 29 (2008) 1, pp. 146-150
Persistent link: https://www.econbiz.de/10003569276
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Media planning
Danaher, Peter J. - In: The Sage handbook of advertising, (pp. 299-315). 2007
Persistent link: https://www.econbiz.de/10003570510
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Crossmedia orchestrieren : glaubwürdig und schnell
Turner, Sebastian - 2007
Persistent link: https://www.econbiz.de/10003551772
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Anforderungen an Crossmedia-Kampagnen
Kratel, Harald - 2007
Persistent link: https://www.econbiz.de/10003551773
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Die Kommunikationskanäle
Grimm, Sebastian - 2007
Persistent link: https://www.econbiz.de/10003551776
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Testminonials in der Werbung
Hasslinger, Roswitha - In: Handbuch der Marktforschung, (pp. 121-126). 2007
Persistent link: https://www.econbiz.de/10003536394
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Die Media-Analyse : Kontinuität und Entwicklung
Roschitz, Petra - In: Handbuch der Marktforschung, (pp. 242-247). 2007
Persistent link: https://www.econbiz.de/10003536418
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The marketing importance of body image
Stritesky, Vaclav - In: Conference Day 2010 : proceedings ; 5th May 2010 ; …, (pp. 185-191). 2010
Persistent link: https://www.econbiz.de/10003980886