A cikkben az irodalom áttekintése segítségével azt vizsgáljuk, hogy milyen módon használhatók fel a viselkedési közgazdaságtan eszközei a fogyasztói döntések elemzésére. Néhány lényeges megállapításunk a következő. 1. A nem standard preferenciákhoz hasonlóan az...

A hetvenes évekbeli magyar közgazdaságtan számára egyre inkább úgy tűnt, hogy a fogyasztói hasznossággal kapcsolatos kérdések megnyugtató, mindenki számára elfogadható magyarázatot kaptak. A kardinális hasznosságfogalom végleges elvetése, a kardinális és ordinális...

A számos axiómát összefoglaló preferenciarelációból modellalkotók hasznosságfüggvényeket hoznak létre a reprezentációs tétel segítségével. Mind a hasznosság, mind a preferencia modellalkotási segédeszközök, elvont fogalmak, melyek a lehető legtömörebben foglalják...

This article builds on the idea that consumers use (possibly unconscious) expected relationships between product attributes when they have to draw inferences about uncertain product characteristics. These individuals' expectancies regarding the way product attributes are related are conceived of...

Hanging up our coat, tidying our desk, classifying our books, what meanings do these mundane practices convey? Extending Mary Douglas’s work, this article investigates tidiness from the angle of symbolic pollution. Based on photo-elicitation, it shows that, similarly to symbolic pollution...

The objective of this work is to highlight the issues of cyber- resistance for companies. The article first outlines the contributions of the web for the development of resistance actions. It then proposes a classification of the main ways of action related to the web. Finally, the strategic...

This article focuses on the practices of resistance to intrusive advertising on the Internet. The analysis of 19 interviews reveals the existence of different resistance profiles when exposed to interstitial: functional resistance, ideological resistance, conative avoidance and non-resistance....

Using ethnographic interviews and Greimasian semiotics, this study explores second-generation ethnic consumers’ perceptions of physical shopping environments from a cultural identity perspective. It reveals how second-generation ethnic consumers make decisions about where to shop for...

If customers’ data are a source of major value for companies, their collection is confronted with the growing concern of consumers about their privacy, particularly on the Internet. The American literature traditionally identifies three groups. The objective of this research is to propose a...

Unlike in developing countries, there tends to be no problem of access to water, electricity, and heating for private households in transition countries. However, transition countries have a considerable amount of low-income households, and the problem of affordability of these...