Main description: In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company’s performance and enhance...

In this investigation of the German foreign office from 1871 to 1914, Lamar Cecil focuses on the people who conceived and executed German diplomacy rather than on diplomatic policies and stratagems. The author analyzes the men and their careers, isolating the characteristics common to the...