Toward Cross-Channel Management : a comprehensive guide for retail firms

Felix Brunner ; Thomas Rudolph

Main description: In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company’s performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.

MoreLess

Year of publication:	2015
Authors:	Brunner, Felix ; Rudolph, Thomas
Publisher:	Berlin : De Gruyter Oldenbourg
Subject:	Multikanalvertrieb \| Multichannel strategy \| Deutschland \| Germany \| Handelsmarketing \| Retail marketing \| Schweiz \| Switzerland \| Einzelhandel \| Retail trade \| Mehrgleisiger Vertrieb
Description of contents:	Table of Contents [external.dandelon.com] ; Description [degruyter.com] ; Description [degruyter.com]

Online Resource

Check full text access |

More access options

www.degruyter.com

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	Online-Ressource (XIV, 70 S.)
Series:	De Gruyter eBook-Paket Wirtschaftswissenschaften
Type of publication:	Book / Working Paper
Language:	English
Notes:	FrontmatterContentsList of FiguresList of TablesPrefaceSummary1. Introduction2. The Strategic Perspective3. The Planning Perspective4. OutlookAbout the Authors. In English
ISBN:	978-3-11-041716-6 ; 978-3-11-041717-3 ; 978-3-11-041722-7 ; 978-3-11-041716-6 ; 978-3-11-041717-3 ; 978-3-11-041698-5
Other identifiers:	10.1515/9783110417166 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014482149