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Cross culture - interkulturelles Handeln in der Wirtschaft
Bolten, Jürgen (ed.) - 1995
Persistent link: https://www.econbiz.de/10000544300
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Marketing across cultures
Usunier, Jean-Claude; Lee, Julie Anne - 2005 - 4. ed.
Persistent link: https://www.econbiz.de/10002157741
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Perspektiven der internationalen Kommunikationspolitik : von der Standardisierung zur Integration
Schwarz-Musch, Alexander - 2003 - 1. Aufl
Persistent link: https://www.econbiz.de/10001741346
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Ausgewählte Artikel Nov. 1998 - 1999, Schwerpunkt Litauen
Schafir, Schlomo (contributor); Gräwe, K. (contributor) - 2000 - 2. Aufl
Persistent link: https://www.econbiz.de/10001523915
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Interkulturelles Lernen im Vertrieb : Vertriebskonzepte europäischer Konsumgüterhersteller in der Volksrepublik China
Perfall, Axel von - 2000
Persistent link: https://www.econbiz.de/10001469012
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Marketing across cultures
Usunier, Jean-Claude - 2000 - 3. ed.
Persistent link: https://www.econbiz.de/10001364720
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Strategisches Identitätsmanagement transnationaler Unternehmen
Horn, Sierk - 2000
Persistent link: https://www.econbiz.de/10001568613
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Dynamic marketing capabilities in intercultural environment
Mitręga, Maciej; Wieczorek, Anna L. - In: Eurasian business perspectives : proceedings of the …, (pp. 145-157). 2020
The dynamic capabilities approach is nowadays one of most influential schools in management theory, and this approach calls for systematic reorganizing of company resources and processes due to changing competitive environment. In this chapter, we contribute to emerging knowledge on dynamic...
Persistent link: https://www.econbiz.de/10012793726
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International business in the global world
Drelich-Skulska, Bogusława (ed.); Domiter, Małgorzata (ed.) - 2018
Persistent link: https://www.econbiz.de/10011963528