Marketing across cultures
Jean-Claude Usunier; Julie Anne Lee
| Year of publication: |
2005 ; 4. ed.
|
|---|---|
| Authors: | Usunier, Jean-Claude ; Lee, Julie Anne |
| Publisher: |
Harlow : FT Prentice Hall |
| Subject: | Kulturelle Identität | Cultural identity | Internationales Marketing | International marketing | Interkulturelles Management | Cross-cultural management | Welt | World | Interkulturelles Verstehen | Exportmarketing | Multinationales Unternehmen | Betriebsklima | Kulturkontakt |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XX, 573 S. Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | pbk. - : £31.99 |
| ISBN: | 978-0-273-68529-6 ; 0-273-68529-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002157741