Information gathering from sources outside the company plays a critical role in most innovation projects. Particularly, it seems promising to approach external market experts to develop an indepth understanding of current use problems, changing customer needs and trends for new product...

Our study focuses on the question, whether users should be intensively involved in the innovation process of radical product innovations or better not – from the manufacturer’s perspective. Radical innovations incorporate new technologies, shift market structures, require intensive user...

„Kundenorientierung ist entscheidend für den Innovationserfolg!“ Obwohl dem Wissenschaftler und Praktiker in der Marktforschung grundsätzlich zustimmen dürften, ist mit der konsequenten Ausrichtung auf die Kundenbedürfnisse gleichzeitig der Nachteil einer konservativen Innovationspolitik...

Die Diskussion „Market Pull“ versus „Technology Push“ hat in der betriebswirtschaftlichen Innovationsforschung bereits eine gewisse Tradition. Die hierzu durchgeführten empirischen Untersuchungen sind insbesondere der Frage nachgegangen, welche der beiden Vorgehens-weisen welchen...

Our study focuses on the question, whether users should be intensively involved in the innovation process of radical product innovations or better not - from the manufacturer's perspective. Radical innovations incorporate new technologies, shift market structures, require intensive user learning...

In today's environment of rapid technological change companies can not rely on incremental innovations alone. To sustain long-term competitiveness companies need to develop radical innovations as well. Such innovations typically incorporate new and highly complex technologies, create new markets...

"Close orientation with the market is essential for innovation success!" Although both academics and market research practitioners would generally agree with this statement, alignment with the needs of the customer often results in conservative innovation strategies. Due to their focus on what...

Discussion of "market pull" versus "technology push" approaches in the field of busi-ness innovation research has followed a certain trend. The empirical research under-taken until now has been concerned in particular with the question of how each of these approaches differently influence the...