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Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane - 1998
Persistent link: https://www.econbiz.de/10000628654
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Masters of mass production
Borth, Christy - 1945
Persistent link: https://www.econbiz.de/10000589639
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The management of production
Radford, John Dennis; Richardson, Donald Brian - 1972 - 3. ed
Persistent link: https://www.econbiz.de/10000591663
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The management of productivity
Faraday, Joseph Escott - 1971
Persistent link: https://www.econbiz.de/10000416649
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The power of product platforms : building value and cost leadership
Meyer, Marc H.; Lehnerd, Alvin P. - 1997
Persistent link: https://www.econbiz.de/10000600813
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The world's greatest brands
Kochan, Nick (ed.) - 1996
Persistent link: https://www.econbiz.de/10000601993
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Institutionalisierung des Marketingkonzeptes durch Produkt-Management
Schwarting, Ulf - 1993
Persistent link: https://www.econbiz.de/10000340902
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Produktmanagement in Nonprofit-Organisationen
Haßemer, Konstantin - 1994
Persistent link: https://www.econbiz.de/10000347970
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Product portfolio models : conceptualisation and implementation problems
Koch, Adam - 1993
Persistent link: https://www.econbiz.de/10000144344
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Professionelles Produkt Management für die Investitionsgüterindustrie : Praxis und moderne Arbeitstechniken
Kairies, Peter - 1992
Persistent link: https://www.econbiz.de/10000336411