Institutionalisierung des Marketingkonzeptes durch Produkt-Management
Ulf Schwarting
| Alternative title: | Produkt-Management |
|---|---|
| Year of publication: |
1993
|
| Authors: | Schwarting, Ulf |
| Publisher: |
Frankfurt am Main [u.a.] : Lang |
| Subject: | Internes Marketing | Produktmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [d-nb.info] |
| Extent: | XIX, 249 S graph. Darst |
|---|---|
| Series: | Europäische Hochschulschriften / 5. - Frankfurt, M. : PL Acad. Research, ISSN 0531-7339, ZDB-ID 510547-X. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Teilw. zugl.: Bremen, Univ., Dipl.-Arb., 1992 u.d.T.: Schwarting, Ulf: Institutionalisierung des Marketingdenkens durch Produkt-Management |
| Notes: | Literaturverz. S. 237 - 249 Nebent.: Produkt-Management |
| ISBN: | 3-631-46015-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000340902