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Beyond sporadic actions: How to approach multi-party stakeholder collaboration in service development
Tossavainen, Päivi J. - In: jbm - Journal of Business Market Management 6 (2013) 4, pp. 171-191
-to-face actor-to-actor interaction. The purpose of the paper is to develop a framework to integrate stakeholders in service … extensively but also developed further. The experimental evidence supports the use of direct interaction and workshop methods. The …
Persistent link: https://www.econbiz.de/10010980937
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Customer's potential value: The role of learning
Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: jbm - Journal of Business Market Management 6 (2013) 1, pp. 1-21
Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...
Persistent link: https://www.econbiz.de/10010980938
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Beyond sporadic actions: How to approach multi-party stakeholder collaboration in service development
Tossavainen, Päivi J. - In: jbm - Journal of Business Market Management 6 (2013) 4, pp. 171-191
-to-face actor-to-actor interaction. The purpose of the paper is to develop a framework to integrate stakeholders in service … extensively but also developed further. The experimental evidence supports the use of direct interaction and workshop methods. The …
Persistent link: https://www.econbiz.de/10010330084
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Beyond sporadic actions : how to approach multi-party stakeholder collaboration in service development
Tossavainen, Päivi J. - In: Journal of business market management : JBM 6 (2013) 4, pp. 171-191
-to-face actor-to-actor interaction. The purpose of the paper is to develop a framework to integrate stakeholders in service … extensively but also developed further. The experimental evidence supports the use of direct interaction and workshop methods. The …
Persistent link: https://www.econbiz.de/10010232734
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Customer’s potential value : the role of learning
Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of business market management : JBM 6 (2013) 1, pp. 1-21
Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...
Persistent link: https://www.econbiz.de/10009761863
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Social media and value co-creation in multi-stakeholder systems : a resource integration approach
Singaraju, Stephen Pragasam; Nguyen, Quan Anh; … - In: Industrial marketing management : the international … 54 (2016), pp. 44-55
Persistent link: https://www.econbiz.de/10011478716
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Reexamining the place of servicescape in marketing : a service-dominant logic perspective
Nilsson, Elin; Ballantyne, David - In: The journal of services marketing 28 (2014) 5, pp. 374-379
Persistent link: https://www.econbiz.de/10010419908
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A resource-based perspective on customer engagement behaviors : a typology, conceptual framework, and research avenues
Zeng, Xianfang; Agarwal, James; Mourali, Mehdi - In: AMS review : official publication of the Academy of … 13 (2023) 3/4, pp. 297-319
Persistent link: https://www.econbiz.de/10014512693
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Bridging marketing and higher education : resource integration, co-creation and student learning
Smørvik, Kjersti Karijord; Vespestad, May Kristin - In: Journal of marketing for higher education 30 (2020) 2, pp. 256-270
Persistent link: https://www.econbiz.de/10012312399
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Information technology-supported value co-creation and co-destruction via social interaction and resource integration in service systems
Li, Mengcheng; Tuunanen, Tuure - In: The journal of strategic information systems : … 31 (2022) 2, pp. 1-19
Persistent link: https://www.econbiz.de/10013363646