Reports the findings of an investigation designed to discover how US organizations buying houses for US departmental stores operate. Investigates the perceptions of the US executive of British exporting in this area. Suggests that lessons can be learned in this area of exporting which can be...

Until the late 19th century, the controls on advertising in Britain and the US depended on complying with laws relating to defamation and on the ethical values of advertisers and media proprietors. During the 20th century, concerns about public safety from dangerous products or services,...

Commercial self‐interest and patriotism came together in various parts of the American business scene during the Second World War. The history of the pressures on advertisers from Government and from the physical shortages which warfare entailed had a sharp focus in the history of public...

The use of direct mail in American political campaigns is examined. Direct mail has the capacity to attract and retain the loyalty of targeted groups, more so than other mediums. The planning of a direct mail campaign and deficiencies in current direct mail strategies are also examined.

The history of advertising seems destined to be very negative in its judgement about its social and cultural consequences. The regrets and fears of many prominent scholars about the commercialisation and marketisation of cultures are summarised. A method for measuring and monitoring the cultural...

Now that we have entered the new millennium in politics, it is clear that the machinery of the “old politics” that was centered on a party‐orientation is being replaced by computers of the “new politics” that is centered on an image manufacturing‐orientation. Along with this movement...

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...