[Introduction] The diffusion of mobile broadband, which use cellular mobile communication technology, is at an advanced state in many countries. It is, however, unclear how mobile broadband diffusion affects other broadband services, and fixed broadband access in particular. Following the...

Because of the importance of omnichannel services in today’s consumer markets, B2C organizations have a high demand for management instruments that support the organizational development of omnichannel capabilities. Prior literature acknowledges that the shift to omnichannel paradigm demands...