The pandemic is not over, and the health and economic losses continue to grow. It is now evident that COVID-19 will be with us for the long term, and there are very different scenarios for how it could evolve, from a mild endemic scenario to a dangerous variant scenario. This realization calls...

Corporate Performance Management (CPM) is a basic approach which examines the relationship between corporate performance and process optimization. How to successfully introduce CPM in practice is demonstrated through project reports from E.ON, British Telecom, Credit Suisse and Vodafone among...

The European market presents numerous opportunities and challenges for business enterprises. In this anthology, lecturers and researchers of Saarland University's Europa-Institut present the latest findings and trends of their most important research topics. They discuss the present state of the...

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core...