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Marketing theory : classic and contemporary readings
Sheth, Jagdish N.; Garrett, Dennis E. - 1986
Persistent link: https://www.econbiz.de/10000717686
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The theory of buyer behavior
Howard, John A.; Sheth, Jagdish N. - 1969
Persistent link: https://www.econbiz.de/10000054359
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The impact of the product to service shift in industrial markets and the evolution of the sales organization
Sheth, Jagdish N.; Sharma, Arun - In: Industrial marketing management : the international … 37 (2008) 3, pp. 260-269
Persistent link: https://www.econbiz.de/10003713059
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Firms of endearment : how world-class companies profit from passion and purpose
Sisodia, Rajendra; Wolfe, David B.; Sheth, Jagdish N. - 2007
Persistent link: https://www.econbiz.de/10003335409
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Developing a model of antecedents to consumers' perceptions and evaluations of price unfairness
Bechwati, Nada Nasr; Sisodia, Rajendra; Sheth, Jagdish N. - In: Journal of business research : JBR 62 (2009) 8, pp. 761-767
Persistent link: https://www.econbiz.de/10003861039
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E-services - a framework for growth
Sheth, Jagdish N.; Sharma, Arun - In: E-Services : opportunities and threats, (pp. 7-12). 2007
Persistent link: https://www.econbiz.de/10003490237
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Evolution of the sales force in a global economy
Sheth, Jagdish N.; Sharma, Arun - In: Bringing technology to market: trends, cases, solutions, (pp. 77-85). 2007
Persistent link: https://www.econbiz.de/10003439208
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The image of marketing
Sheth, Jagdish N.; Sisodia, Rajendra; Barbulescu, Adina - In: Does marketing need reform? : fresh perspectives on the …, (pp. 26-36). 2006
Persistent link: https://www.econbiz.de/10003429912
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How to reform marketing
Sheth, Jagdish N.; Sisodia, Rajendra - In: Does marketing need reform? : fresh perspectives on the …, (pp. 324-333). 2006
Persistent link: https://www.econbiz.de/10003430362
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Consumer behavior : conceptual foundations
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969718