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Global marketing
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Consumer behaviour
82
Konsumentenverhalten
79
Marketing
62
Marketing theory
57
Marketingtheorie
54
Marketing management
48
Marketingmanagement
48
Theorie
42
Theory
42
Marktforschung
41
Relationship marketing
35
Beziehungsmarketing
33
Vereinigte Staaten
24
International marketing
23
Internationales Marketing
20
Verbraucher
20
Market research
18
Multinationales Unternehmen
17
Transnational corporation
14
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Welt
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World
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Globalisierung
10
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10
Naresh K. Malhotra
10
Paul E. Green
10
Russell W. Belk
10
Scientific method
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90
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90
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74
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27
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23
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English
403
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German
4
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Sheth, Jagdish N.
399
Wind, Yoram
137
Green, Paul E.
28
Parvatiyar, Atul
25
Sharma, Arun
25
Malhotra, Naresh K.
24
Mahajan, Vijay
23
Wind, Jerry
22
Jain, Arun K.
21
Sheth, Jagdish
20
Sisodia, Rajendra
19
Holbrook, Morris B.
17
Krishnan, Balaji C.
14
Sisodia, Rajendra S.
13
Belk, Russell W.
12
Jain, Arun Kumar
12
Douglas, Susan P.
11
Hunt, Shelby D.
11
Kumar, V.
11
Pinson, Christian
10
Solomon, Michael R.
10
Grönroos, Christian
9
Jacoby, Jacob
9
Monroe, Kent B.
9
Uslay, Can
9
Rao, Vithala R.
8
Singal, Ajay Kumar
8
Bettman, James R.
7
Varadarajan, Rajan
7
Wind, Yoram Jerry
7
Zaltman, Gerald
7
Eshghi, Abdolreza
6
Krieger, Abba M.
6
Sharp, Byron
6
Sinha, Mona
6
Gunther, Robert E.
5
Iyer, Gopalkrishnan R.
5
Jain, Varsha
5
Sethi, S.Prakash
5
Yow, John
5
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American Marketing Association
2
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2
University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.
2
Freie Universität Berlin / Institut für Marketing
1
International Conference on Relationship Marketing <1996, Berlin>
1
International Conference on Relationship Marketing <1996>
1
National Conference on Social Marketing <1972, Urbana, Ill.>
1
Université Paris-Dauphine (Paris IX)
1
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Legends in marketing
81
Legends in consumer behavior
43
Journal of business research : JBR
17
Journal of marketing
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of the Academy of Marketing Science
12
Journal of Business Research
11
European Journal of Marketing
9
Journal of advertising research
9
Journal of marketing theory and practice
9
Journal of marketing research : JMR
8
Global business perspectives series
7
Legends in strategic marketing
6
Marketing research : a magazine of management and applications
6
Review of marketing research
6
European journal of marketing : EJM
5
Journal of Consumer Marketing
5
Does marketing need reform? : fresh perspectives on the future
4
Handbook of relationship marketing
4
International Marketing Review
4
Journal of macromarketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Management Science
4
Marketing Science
4
California management review
3
Consumer and industrial buying behavior
3
Journal of Business & Industrial Marketing
3
Journal of Consumer Research
3
Journal of Services Marketing
3
Legends in marketing series
3
Marketing management and strategy : a reader
3
Marketing theory
3
Models of buyer behavior
3
Operations research, Management science : OR MS ; the international literature digest
3
Research and the development of pedagogical materials : working papers
3
Strategic change : SC ; briefings in entrepreneurial finance
3
The journal of business & industrial marketing
3
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
3
Behavioral models for market analysis : foundations for marketing action
2
Business horizons
2
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Source
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ECONIS (ZBW)
415
OLC EcoSci
73
USB Cologne (EcoSocSci)
50
RePEc
35
Other ZBW resources
34
BASE
2
EconStor
1
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61
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
62
Revitalizing relationship marketing
Sheth, Jagdish N.
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 6-10
Persistent link: https://www.econbiz.de/10011615581
Saved in:
63
Business of business is more than business : managing during the Covid crisis
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 261-264
Persistent link: https://www.econbiz.de/10012285363
Saved in:
64
Impact of Covid-19 on consumer behavior : will the old habits return or die?
Sheth, Jagdish N.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 280-283
Persistent link: https://www.econbiz.de/10012286029
Saved in:
65
What makes a good manager?
Sheth, Jagdish N.
- In:
Journal of customer behaviour
17
(
2018
)
1/2
,
pp. 159-161
Persistent link: https://www.econbiz.de/10011936199
Saved in:
66
Global organizational theory perspectives
Sheth, Jagdish N.
(
contributor
)
-
1990
Persistent link: https://www.econbiz.de/10000810929
Saved in:
67
Chindia rising : how China and India will benefit your business
Sheth, Jagdish N.
-
2007
Persistent link: https://www.econbiz.de/10003716791
Saved in:
68
The multivariate revolution in marketing research
Sheth, Jagdish N.
-
2009
Persistent link: https://www.econbiz.de/10003794433
Saved in:
69
Marketing's final frontier : the automation of consumption
Sheth, Jagdish N.
;
Sisodia, Rajendra
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 180-190)
.
2006
Persistent link: https://www.econbiz.de/10003430307
Saved in:
70
Deregulation and competition : lessons from the airline industry
Sheth, Jagdish N.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003527111
Saved in:
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