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Interactive role of consumer discrimination and branding against counterfeiting : a study of multinational managers' perception of global brands in China
Sonmez, Mahmut; Yang, Deli; Fryxell, Gerald - In: Journal of business ethics : JOBE 115 (2013) 1, pp. 195-211
Persistent link: https://www.econbiz.de/10009785868
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The new emerging market multinationals : four strategies for disrupting markets and building brands
Chattopadhyay, Amitava; Batra, Rajeev - 2012
Persistent link: https://www.econbiz.de/10009565937
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Role of MNCs in changing preferences for food consumption in Russia under import substitution
Chernova, Veronica Yu.; Starostin, Vasily S.; … - In: European research studies 20 (2017) 4B, pp. 158-166
Persistent link: https://www.econbiz.de/10012219571
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Joint advertising : the impact of domestic, foreign, and global partners on cognitive fit
Bauer, Brittney C.; Johnson, Clark D. - In: International marketing review 41 (2024) 3/4, pp. 767-805
Persistent link: https://www.econbiz.de/10015057133
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Entrepreneurship and the development of global brands
Lopes, Teresa da Silva; Casson, Mark - In: Business history review 81 (2007) 4, pp. 651-680
Persistent link: https://www.econbiz.de/10003727534
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Receptivity of young Chinese to American and global brands : psychological underpinnings
Lysonski, Steven - In: The journal of consumer marketing 31 (2014) 4, pp. 250-262
Persistent link: https://www.econbiz.de/10010416706
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Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant; Aashish, Kumar - In: Journal of global marketing 34 (2021) 2, pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
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Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant; Aashish, Kumar - In: Journal of global marketing 34 (2021) 2, pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
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Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.; Quaye, Emmanuel Silva - In: Journal of global marketing 34 (2021) 5, pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
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The cultural meanings of brands
Torelli, Carlos J.; Rodas, Maria A.; Stoner, Jennifer L. - 2017
Persistent link: https://www.econbiz.de/10011697540