L’obiettivo di questo studio è di analizzare l’interazione fra il pregiudizio olistico di marca e i livelli di rappresentazione degli oggetti percepiti. I nostri risultati documentano empiricamente che la semplice presentazione del compito di scelta fra marche con orizzonti temporali...

This paper surveys economic choice theory, stressing developments that permit use of data from psychometric and conjoint experiments to produce market demand forecasts. Alternatives to the widely used multinomial logit model are summarized, and a new method for estimating multinomial probits is...

Factor Analysis is commonly used to reveal the structure underlying the multiple attributes that describe marketing stimuli. This paper provides a theoretical investigation and an empirical comparison of two approaches to Factor Analysis that are based on two different sources of variation in...

Longitudinal changes in perceptions of both new and existing brands in the same product class are studied. Specifically pairwise similarity judgments are collected before and after participation in a 6-occasion choice and usage experiment. Comparisons are made across both the original similarity...

This study is to present a new method for constructing a perceptual map based on logit analysis. This is an extension of the explosion logit model of an individual choice to a problem of perceptual mapping giving rise to advantages over existing methods in various aspects. Firstly, input data...

The scope of the paper is to present the proper tourist product characteristics and market opportunities by the recipients of the tourist market, aiming at the support of the sustainable tourism design process. These characteristics concern the prospective elevated tourist destinations that may...

Nonmetric unfolding is a powerful (nonparametric) analytical tool generating a preference-based joint display of subjects (e.g., customers) and objects (e.g., brands or products). Systematic patterns in customers’ preferences can be directly inferred from this display, and may provide...

Purpose – Aims to make a mobile robot able to build accurate 2D and 3D models of its environment while navigating autonomously. Design/methodology/approach – 2D map building is performed using a laser range scanner. The map is used by the robot to both localize itself and recognize places...

Purpose – This paper aims to fill a perceived gap in the tool bag of a foresight practitioner – namely the need for a quickly accessible and concise overview of the main methods being employed in contemporary foresight, and some guidance on when and how one can select or combine several...