Verma, Harsh V.; Duggal, Ekta - In: International Journal of Asian Business and Information … 8 (2017) 3, pp. 14-35
With services becoming the impetus of growth in economies across the world, quality has emerged as one of the critical issues that need adequate attention. Customers have a larger role to play in defining the success of services as these are customer-oriented in nature. The complex nature of...